First of all, congratulations, with this foolproof guide, you are guaranteed to get engaged on Valentine’s Day. It is all about communication and your willingness to step outside your comfort zone. Follow these five simple steps:
- Respond to every internet lead automatically/instantly from your CRM
- Include in your first quality response answers to the two most important questions every car shopper has, “Is the vehicle available and how much will it cost me?”
- Include multiple reaction options so your customer can respond in a genuine way, not just “Submit to Dealer” or “Begin the Buying Process.”
- Also include in your first quality response a way for your customer to see a trade value estimate.
- Watch your customers’ Digital Body Language
They will respond.
BOOM, you’re engaged. You’re FRIKIN welcome.
Seriously, the biggest problem in most dealerships is getting customers to respond to you. Your marketing is on point, your website works its magic and you get a decent number of leads. Well done. Here is where you drop the ball; the first response. Most dealers send some version of this:
Hi [Customer First Name],
Thank you for your interest, are you available to come in for a test drive today or this weekend?Here’s why I’m great…
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Here’s why our dealership is great…
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Can I call or text you?
Signature
Ain’t nobody got time for that, Fam. Send a first quality response, automatically, including interactive payment options, a trade value tool, and a variation of options for reactions. You’ll talk to four times more customers, instantly.
Leggo! Oh, and congrats again on your engagement.
