Digitail Retailing Paperworking
In 2020, we were told to put a BUY NOW button on the website. Customers were ready to buy online with a digital retail paperwork tool and we only needed to sit back and wait for the deals. Um… yeah.
Buy now buttons are scary when you’re not ready to buy.
Customers need to be nurtured from an online shopper to an in-store buyer. Without a conversation with a sales person, most customers will not go through the car purchase process on their own. They will go through a digital process with the guidance of a dealership representative. This is exactly how Vroom and Carvana do it.