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Our Opinions

Wall’s Ford success with SERVICEiQ by FRIKINtech

Wall’s Ford success with SERVICEiQ by FRIKINtech

https://vimeo.com/748912584 David Friedman, GSM of Walls Ford, expresses his success at mining the service drive. Wall's Ford in Massachusetts saw immediate results with SERVICEiQ in their first month! SERVICEiQ's automation launched on Wall's Ford's service drive on...

Nyle Maxwell success with FRIKINtech

Nyle Maxwell success with FRIKINtech

“The partnership with FRIKINtech has been nothing but remarkable,” said Thomas Eggers, Platform Digital Director at Nyle Maxwell Automotive and Stellantis National Dealer Council Member. Thomas was on a mission to find a solution that integrated with the dealership’s...

Why is 2022 customer loyalty so low in the service drive?

Why is 2022 customer loyalty so low in the service drive?

FRIKINtech did its first deep-dive into a data comparison of closed service repair orders and historical sales to find 19.1% of customers in the service drive bought that car from that same dealership. That article can be found here and on DealerRefresh. Why is this...

Service is a bigger opportunity than you think

Service is a bigger opportunity than you think

As we approach the 1st anniversary of SERVICEiQ, we have learned a ton, but the biggest surprise just dropped on my lap. In conversations with a few data-driven dealer groups, they believed 60% of their service business was to customers who did not buy that car from...