DrivenData & FRIKINtech have partnered to offer dealers digital marketing built off their databases of sales and prospects to know EXACTLY when to target someone with the most relevant offer.  DrivenData gets the ads on the internet and FRIKINtech supplies the content.


What’s in it for me?

Your DMS & CRM

Knowing who to target with what offer, when, is the biggest part of the battle.  By piping directly to your databases we know who, when, and how.

Less Waste

Without a connection to your database, how do the advertisers know when to turn off a specific ad to a specific person?  ~15% of your budget is wasted on people who bought from you this month.  


On time

Did you know most agencies have to wait for offers before making your ads?  It can be the 9th day of a month before your offers are live.

In the last quarter of 2019 Driven Data and FRIKINtech clients saw:

  • Increase on 1st Party Leads 19% 19%
  • Increase in sales of 1st Party Leads 17% 17%
  • Increase in appointments on all leads 62% 62%
  • Increase in engagement with all leads 67% 67%

Lease, Loan, or Price Ads

Through your DMS records, we know how the customer likes to pay for their car.  Present them with their preferred purchase options.

Automated incentives

You do not need to program anything.  Applicable incentives are applied to each car and customers are able to select which ones they may qualify for.

Automated lender programs

Your banks are where we start pulling payments from.  Including your captive(s).

Realtime Analytics on shoppers

Want to see what your shoppers are motivated by?  Watch what they click on in realtime.

Relevant & Accurate landing pages

When a shopper lands on the actual offer they saw in the ad you’re many steps ahead.


  • All your cars penciled every day with multiple lenders, taxes, fees, and incentives for leases, loans, and cash purchases
  • Real-time visibility into customer motivations
  • 4x more engagement with your customers



  • BDC to start the lead engagement
  • Enhances your Internet department’s efficiency
  • Operates 7 days a week



  • Payments on your website
  • Engage shoppers on VLPs & VDPs
  • Best payments are found daily without you lowering your price


Places where illumiQUOTE has been installed

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