FQR = FIRST QUALITY RESPONSE

 A FIRST Quality Response will grow your engagement rate with internet leads.

The goal of a FIRST Quality Response is to earn the privilege of further communicating with that customer.  It is not to sell a car… cars are sold in the showroom.

A good FQR can be read at a stoplight.

FQR vs. FQR

FIRST Quality Response vs. FOURTH Quality Response

First quality response

Vehicle of interest is known / Trade unknown or no trade

Subject: [Make] [Model] for [Customer First Name]

Body: 

Hello [Customer First Name],

Great news! The [Make] [Model] you like is available.  Here are your personal options with taxes included:

[Link to lease, loan, and out-the-door price info]

Hit reply to ask me anything.

[Signature]

This can be read at a stoplight

First quality response

Vehicle of interest is known / Trade is known

Subject: We want your [Trade Make] [Trade Model], [Customer First Name]

Body: 

Hello [Customer First Name],

Great news!  The [Make][Model] you like is available.  And we can take your current car in on trade.  Take a look at your personal options:  

[Link to lease, loan, and out-the-door price info]

Hit reply to ask me anything.

[Signature]

This can be read at a stoplight

First quality response

Vehicle of interest is unknown / Trade unknown

Subject: Let’s get you rolling, [Customer First Name]

Body: 

Hello [Customer First Name],

Now is the best time to buy with our [Season] Savings.  You can tune your payments on any car we have to your liking with all taxes included:

[Link to full inventory lease, loan, and out-the-door price info]

Are you trying to keep your budget under $500 a month?

[Signature]

This can be read at a stoplight

Alternate First Quality Response

When you want to plug a lot of options into one email

Subject:  Your [Dealership Name] Options

Body:

Hello [Customer First Name],

Thank you for choosing [Dealership Name!]! 

Below are a few quick links to help with your vehicle search.  Enjoy behind-the-scenes access to all of our inventory with pricing and payment options (including taxes and fees):

Shop all of our [Model]s sorted by Lowest Price [INSERT LINK]

 

Shop all of our [Model]s sorted by Lowest Lease Payment [INSERT LINK]

 

Shop all of our [Model]s sorted by Lowest Loan Payment [INSERT LINK]

 

I’ll let you personalize your quote and payments and if it’s ok, I’ll follow up to see if you have any questions. Thanks again, and look forward to speaking with you soon!

 

[Signature]

 

This email takes more time to digest

If you don’t have a response from a lead within 4 days, stop wasting your time.

Use the following emails as a continued follow-up process to the FQR.  These work best when you can automate them.  illumiQUOTE can help with this.

Second email

After no response to the first.  Can be send the same day as the first.

Subject: Did you see my email, [Customer First Name]?

Body: 

Hello [Customer First Name],

Car shopping doesn’t have to be stressful, did you see my earlier email with a link to build your own [Make] [Model] deal? 

Here’s the link again, just in case you missed it: [illumiQUOTE Link to Vehicle of Interest with Inventory Access]

Talk soon,

[Signature]

 

Third Email

If there is still no response

Subject:  [Dealership Name] yes/no?

Body:

Hello [Customer First Name],

I’m here to make things quick and painless for you.

Do we have the car you asked about?  YES

Can you buy it on a payment schedule?  YES and check that out here:  [Link to full inventory lease, loan, and out-the-door price info]

Do you need to have a large down payment?  NO

Will we buy your current car?  YES

Can I interest you in (use your own Value-add) with your purchase?  

[Signature]

Fourth email

If there is still no response, but don’t give up hope

Subject:  More [Make] Ideas

Body:

Hello again [Customer First Name],

Did you know most people do not buy the car they originally set out to purchase?  Sometimes another idea makes more sense, and it is my job to explore those ideas with you.  Here are some other ideas:

[Link to inventory of other [models] lease, loan, and out-the-door price info]

-[user first name]

Fifth email

Really?  they still haven’t responded?

Subject:  Buy a new car in your pajamas

Body:

Hello again [Customer First Name],

Did you know that you can choose your own deal on a new [Make] [Model] from [Dealership Name] BEFORE you visit our showroom? You can even do it in your pj’s! Tap the link below to check out lease, loan, and out-the-door price offers on our entire selection of quality vehicles.

[Link to full inventory including lease, loan, and out-the-door price info]

-[user first name]

Sixth Email

Are you brave enough to send this?

Subject: You’re the boss

Body:

[Customer First Name],

How can I best help you at this point? Ready for more info? Need some space? Should I send an Uber? 

Bark twice if you’re in Milwaukee. 

-[user first name]

Last Email

Send them to the dead file

Subject: Dead File

Body:

[Customer First Name],

After numerous attempts to get a hold of you, I have not heard anything back.  I have to move you into my dead lead file.  

If anything should change I’d love to move you back into the alive file.

-[user first name]

More Templates coming soon

Lost/Dead Leads

Appointment No-Shows

Manager Follow-up

Intro to Finance

illumiQUOTE

  • All your cars penciled every day with multiple lenders, taxes, fees, and incentives for leases, loans, and cash purchases
  • Real-time visibility into customer motivations
  • 4x more engagement with your customers

 

RESPONSEiQ

  • BDC to start the lead engagement
  • Enhances your Internet department’s efficiency
  • Operates 7 days a week

 

PAYMENTiQ

  • Payments on your website
  • Engage shoppers on VLPs & VDPs
  • Best payments are found daily without you lowering your price

 

Places where illumiQUOTE has been installed

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