FQR = FIRST QUALITY RESPONSE
A FIRST Quality Response will grow your engagement rate with internet leads.
The goal of a FIRST Quality Response is to earn the privilege of further communicating with that customer. It is not to sell a car… cars are sold in the showroom.
A good FQR can be read at a stoplight.
If you don’t have a response from a lead within 4 days, stop wasting your time.
Use the following emails as a continued follow-up process to the FQR. These work best when you can automate them. illumiQUOTE can help with this.