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Salespeople don’t care about customer loyalty

We are in a loyalty crisis. The benchmark that 35% of your monthly sales should come from people who have spent a dollar with you is far from achieved. In 2024 and into 2025, loyalty rates are hovering in the low 20% territory. Dealers who were religiously seeing 30...

Why Vendors don’t understand Dealers

June 2025 marks my 15th anniversary as a vendor. From 1989 to May 2020, I was a car dealer (21 years for those who don't like math). One thing the car business teaches you is how hard it is to pay the bills on commissions from the general public. People are crazy! And...

Free Email Templates for Car Dealer Lead Response

We have used our many years of answering leads in a car dealership to develop email templates that any dealer can plug into the CRM or send manually. These free email templates are available to anyone looking for fresh ideas and new ways of engaging their internet...

Have you heard of the “Frustration Point?”

I made it up - gotta admit that. But I didn't just pull it out of my... hat. My wife's older SUV used to cost us roughly $1,500 in annual repairs. Financially, that equated to $125 in "monthly payments" on that car we held the title to. Not a bad deal when the average...

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Salespeople don’t care about customer loyalty

Why Vendors don’t understand Dealers

Free Email Templates for Car Dealer Lead Response

Have you heard of the “Frustration Point?”