We love car dealers!

Wow, that’s a cathartic statement from some technologists.  About time someone admitted it right?

Why do we love car dealers?

2/3rds of FRIKINtech’s founders were car dealers.  And we weren’t the kind who failed out of the dealership to become vendors.  We left lucrative times at our dealer groups to seek a larger vision of helping the greater car retail industry.

What’s up with the gorilla?

He’s been on top of dealerships for decades with his birds-eye view, watching.  It is time for him to show dealers a better way.

Executive Leadership 


CEO & Founder

Based in Williston, Vermont


COO & Founder

Based in Marriottsville, Maryland

Jack Mazurkiewicz

CTO & Founder

Based in Burlington, Vermont



Based in Milton,



Based in Shelburne, Vermont


Board Member

Based in Shelburne, Vermont

February 2018

FRIKINtech, LLC was established by founders Jack Mazurkiewicz, Tom Harsha, and Alex Snyder. Casey Sullivan started as employee #1 and honorary founder.

April 2019

1st seed funding round and transition to C-Corp. Establishment of Board with Jim Crook as Chairman, Rick Gibbs, Tom Harsha, Jack Mazurkiewicz, and Alex Snyder

May 2019

The first dealership goes live on illumiQUOTE lead response engine. Thank you Swope Automotive Group!

Brian Tucker is the man.

Sep 2019

Introduced Automation and adopted the "no login" principle.

Mar 2020

Introduced payments and retailing from afar within dealer websites to help keep dealers in touch with customers during quarantines.

Apr 2020

BDCiQ introduced to help dealers respond to Internet leads

Apr 2020

100th client launched!

July 2020

Rick Gibbs becomes Chairman of the FRIKIN Board

Oct 2020

Founder, Tom Harsha, joins full-time as COO

Dec 2020

Jordan Robare joins the company as CFO

May 2021

INSURANCEiQ for CRM development with Polly and Liberty Mutual.

Oct 2021

SERVICEiQ launched to help dealers acquire used vehicles from their service drive.

May 2022

1 millionth dealership service repair order processed!

Nov 2022

EQUITYiQ launched to mine dealership sold databases to generate more 1st party leads

June 2023

EQUITYiQ adds QR-coded direct mail to prove true attribution of mail

June 2023

1 millionth automated text message delivered

There is only one thing left to do