The real nuts in this FRIKIN operation:

We are having fun!  A deranged sense of humor persists after too many years of pounding the pavement.  Please let yours loose on us when we meet.

We like dealers who enjoy kicking ass and we LOVE dealers who like to have fun while doing it.

Take us seriously, don’t take us seriously – we don’t frikin care.  We are going to deliver a badass product that moves the needle and you’ll either be profiting with us or laughing at us.  It will be fun to see who gets the last laugh.  Challenge accepted!


Words of Wisdom

“This ain’t a bus stop.”

Translation: no customer goes to a car dealership to kill time.  Up those people!

Michael Jobson, Used Car Manager

“Be an ocean of knowledge… kiddie pool deep.”

Translation:  be adaptable to the conversation with your customer.

Scott Buckley – New Car Manager

“Play with their money before you play with your own.”

Translation:  if you negotiate don’t start with price.

Major Harrison – General Manager

“FRIKINtech is the worst name I’ve ever heard for a business.”

Granddad – Dealer Principle

Grab some templates on us

Even if you don’t use illumiQUOTE we still want to see your lead response game improve!

See illumiQUOTE yourself

Let us take you for a spin through the customer experience and then we’ll show you how cool it is to be a dealer!


  • All your cars penciled every day with multiple lenders, taxes, fees, and incentives for leases, loans, and cash purchases
  • Real-time visibility into customer motivations
  • 4x more engagement with your customers



  • BDC to start the lead engagement
  • Enhances your Internet department’s efficiency
  • Operates 7 days a week



  • Payments on your website
  • Engage shoppers on VLPs & VDPs
  • Best payments are found daily without you lowering your price


Places where illumiQUOTE has been installed

We would be hypocrites if we weren’t transparent too

The latest of our opinions

Read our PRIVACY STATEMENT – we know you don’t really care, but the lawyers do.

Free Audits

How is your lead follow up?

Free Templates

Email templates to put in your CRM

Free Ideas

Yup, our OPINIONS are free too

and 100% biased