We love car dealers!
Wow, that’s a cathartic statement from some technologists. About time someone admitted it right?
Why do we love car dealers?
2/3rds of FRIKINtech’s founders were car dealers. And we weren’t the kind who failed out of the dealership to become vendors. We left lucrative times at our dealer groups to seek a larger vision of helping the greater car retail industry.
What’s up with the gorilla?
He’s been on top of dealerships for decades with his birds-eye view, watching. It is time for him to show dealers a better way.
Executive Leadership
Alex
Snyder
CEO & Founder
Based in Williston, Vermont
Tom
Harsha
COO & Founder
Based in Marriottsville, Maryland
Jack Mazurkiewicz
CTO & Founder
Based in Burlington, Vermont
Jordan
Robare
CFO
Based in Milton,
Vermont
Rick
Gibbs
Chairman
Based in Shelburne, Vermont
Jim
Crook
Board Member
Based in Shelburne, Vermont
February 2018
FRIKINtech, LLC was established by founders Jack Mazurkiewicz, Tom Harsha, and Alex Snyder. Casey Sullivan started as employee #1 and honorary founder.
April 2019
1st seed funding round and transition to C-Corp. Establishment of Board with Jim Crook as Chairman, Rick Gibbs, Tom Harsha, Jack Mazurkiewicz, and Alex Snyder
May 2019
The first dealership goes live on illumiQUOTE lead response engine. Thank you Swope Automotive Group!
Brian Tucker is the man.
Sep 2019
Introduced Automation and adopted the "no login" principle.
Mar 2020
Introduced payments and retailing from afar within dealer websites to help keep dealers in touch with customers during quarantines.
Apr 2020
BDCiQ introduced to help dealers respond to Internet leads
Apr 2020
100th client launched!
July 2020
Rick Gibbs becomes Chairman of the FRIKIN Board
Oct 2020
Founder, Tom Harsha, joins full-time as COO
Dec 2020
Jordan Robare joins the company as CFO
May 2021
INSURANCEiQ for CRM development with Polly and Liberty Mutual.
Oct 2021
SERVICEiQ launched to help dealers acquire used vehicles from their service drive.
May 2022
1 millionth dealership service repair order processed!
Nov 2022
EQUITYiQ launched to mine dealership sold databases to generate more 1st party leads
June 2023
EQUITYiQ adds QR-coded direct mail to prove true attribution of mail
June 2023
1 millionth automated text message delivered
February 2024
Fortellis & Reynolds Certification completed at the same time
May 2024
All payment displays redesigned to comply with FTC's CARS Rule
June 2024
Industry first CTA to get full Taxes and Fees in exchange for lead data
July 2024
TRADEiQ+AI brought to market and drastically outperforms human lead follow-up