TRADEiQ
Engage your past sold and service customers to bring them back into the market and get more used cars for your lot!
“I’m making FRIKINtech my number 1 source for street buys.”
College Station Nissan has averaged 10 vehicle acquisitions per month using TRADEiQ automations.
“Our first FRIKINtech deal was an expiring lease customer my sales team marked as not interested four months before his lease expiration. The day after that customer received the offer through FRIKINtech he was in the showroom buying a car.”
Specially Tuned AI
Follow-up is done with a specially tuned AI built to text with engaged customers. No cold-calling necessary!
SALES & SERVICE WORK TOGETHER
For the 1st time in automotive history, we can bring sales and service data together to create a relevant and better customer experience that benefits both departments.
- Mesh sales & service records from the DMS together
- Use the right phone number and the right email address
- Better track customer engagement across departments for future offers and AI follow-up
122% increase in texting opt-ins
When you only use raw DMS data, without looking at sales & service together, you will miss opportunities because your offers are going to the wrong cell numbers.
Texting
Want to get someone engaged fast? Texting is the way to get immediate leads that become faster appointments.
Mileage Updates
Closed Repair Orders have the most recent mileage for accurate equity calculations.
Conquest cash buyers
Unlock people who paid with a check from their own bank or credit union when they bring their car in for service.
Built digital first
No need to wait for the mail or for your salesperson to make a phone call. Dynamic offers delivered immediately!
State of Ownership
Cars are getting older, services are getting more expensive, and people have equity! There is so much opportunity sitting in your database right now.
$9,934
On average, customers are using $9,934 as the amount of equity they have to play with when viewing payments.
55%
55% of service customers did not buy the car they're servicing from that dealership
12.5 Years
Customers are keeping their cars longer due to high vehicle purchase prices. They do not realize how much equity they have to offset higher prices.
35%
35% of customers adjust their payoff to $0 when playing with payments. A lot of people paid their cars down in 2021 & 2022.
$571
The average Repair Order cost being paid is $571. That's a car payment!
5,972
When a new dealer launches with us, the average number of customers in equity in the database is over 5,972!
Live offers
Let customers play with all your cars instead of just the one they’re already driving.
Instant Updates
Change your strategy and targets on a dime. New incentive hit mid-month? No problem!
Transparency is the language of trust
To get your customers to trust you they need to be given the information they want without hoops. If you give them the real payments from your real lenders, the in-store experience will be frictionless.
📌 Hover over any gold icon to see how the landing experience builds trust.
Personalized
Grab your customer’s attention with their name and an image of their car.
Live Equity
Equity can be changed on the fly. If the customer has a different payoff, they can change it and get immediate results.
TradePending
Today’s retail asking prices with a report to show customers the actual cars their trade is being compared to. It is the ultimate in transparency.
Acquisition Option
Customers who just want to sell their car (more than 30% in 2023) can immediately jump into setting that appointment up.
Squeeze Jacket
Squeeze for a lead while filling in the deal jacket. Customers tuning payments gets you more data.
Equity on everything!
The Big Green Button to show the customers every car you can sell them with their equity applied to make the payments way less!
Don’t change your process
FRIKINtech’s founders were car dealers who know there is nothing worse than paying some vendor that forces you to change everything. We built our technology to fit your world, so you don’t have to fit in ours.
Customize payments, lenders, and which cars you want to target in service and from past sales.
One Throat to Choke Dedicated Support
We call them “the Dealer’s Third Base Coach” because they’re here to help you. But they’re waaaaay better at it than the third base coaches your customers bring into the showroom.
Live in less than 30 days
Cars & Prices
We'll get your inventory from your best provider with all the right pricing for accurate loans & leases.
For data mining & reports
We work with all the DMS providers to pull your sold customers and service ROs.
ADFs & Templates
We will work with you to ensure your leads are going to the right places, workflows are tuned, and Magic Links are firing in email templates.
Let's go!
Meet your Third Base Coach and get everything you need to talk to customers who have touched a payment or played with an offer.
Staying in touch
Weekly and monthly reports come to your inbox so you do not need to log in. We like to check in with you to discuss these reports and new strategies.
Rebates stacked right
Lease/Loan. New/CPO. C’mon man – this is modern technology. Of course, we can apply incentives appropriately.
Taxes & fees
OTD is the way to give the customer a transparent experience. And we can even tax the equity right.
FTC Ready
All the numbers the FTC wants in the CARS Rules. Transparency on steroids!
No Logins needed for results
Engaged leads are what you’re getting and they all go to your CRM. Reporting goes to your inbox and so does a list of today’s service appointments with their equity. If you want to login, you can, but nobody needs to.
💡Digital Body Language in your CRM
Christopher just viewed a personalized EQUITYiQ estimated end of term equity offer. They currently have a loan through Toyota Motor Credit Corp with 3 payments remaining. They used 21401 as the zip code. This is Christopher’s first visit.
It looks like they qualify for a “Military” incentive. They also qualify for a “Brand Loyalty” incentive.
It looks like they have a 2018 Toyota RAV4 LE with 77,277 miles to trade. They confirmed their trade and were presented with the estimated trade value range from $14,508 to $16,311 and saw $15,409 as their trade value. They saw the estimated payoff of $1,875 for an estimated equity of $13,534. They reacted with “I want a Trade Appraisal!”
TRACKABLE QR-CODED DIRECT MAIL
Automated and trackable to provide another impression alongside the texts and emails these customers receive. A large postcard branded with your dealership is impossible to ignore.
What are you interested in?