Up your email game
Copy and paste these templates into your CRM automation or manually use them in response to your internet leads. If you have the ability to plug payments into your responses, even better!
If you can’t automate payments into your CRM emails, take a look at SALESiQ and get a demo.
First Response
- Vehicle of interest is known
- Trade is unknown
- Ability to include payments
Subject: [Make] [Model] for [Customer First Name]
Hello [Customer First Name],
Great news! The [Make] [Model] you like is available. Here are your personal options with taxes included:
Are you open to texting?
[Signature]
alternate first response
- Vehicle of interest is known
- Trade is unknown
- No payment capability
Subject: [Make] [Model] for [Customer First Name]
Hello [Customer First Name],
Great news! The [Make] [Model] you like is available. I can discuss the details with you over the phone now, or we can schedule a call for later today.
What time works for you? Or would you like me to text you?
[Signature]
Trade Lead
- Vehicle of interest is known
- Trade is known
- Ability to include payments
- Ability to show equity
Subject: Your [Trade Make] [Trade Model] is in demand at [Dealership Name]!
Hello [Customer First Name],
Thank you for contacting us about the value of your [Trade Make] [Trade Model]—we want it!
Do you have time to connect later today?
In the meantime, you can explore how your trade changes the price and payments on the [Make] [Model] you are interested in. Take a look here:
[Signature]
alternate trade lead
- Vehicle of interest is unknown
- Trade is known
- No payment capability
Subject: Yes! We want your [Trade Make] [Trade Model]
Hello [Customer First Name],
Thank you for reaching out about the value of your [Trade Make] [Trade Model]—it is definitely a vehicle we can trade in for something newer. The next step is to have it professionally appraised. Since you’re working with me, I can set up a VIP appointment for you.
Do you have time to connect later today?
[Signature]
OEM Lead
- Vehicle of interest is unknown
- Trade is unknown
- Ability to include payments
Subject: Your [Dealership Name] Options
Hello [Customer First Name],
Thank you for choosing [Dealership Name!]!
Below are a few quick links to help with your vehicle search. Enjoy behind-the-scenes access to all of our inventory with pricing and payment options (including taxes and fees):
Shop all of our [Model]s sorted by Lowest Price [INSERT LINK]
Shop all of our [Model]s sorted by Lowest Lease Payment [INSERT LINK]
Shop all of our [Model]s sorted by Lowest Loan Payment [INSERT LINK]
I’ll let you personalize your quote and payments and if it’s ok, I’ll follow up to see if you have any questions. Thanks again, and look forward to speaking with you soon!
[Signature]
2nd Response
- No response to first email
- Ability to include payments
SALESiQ tells you when they play with payments. You don’t have to get an email response to know whether the lead is good and worth your time.
Subject: Did you see my email, [Customer First Name]?
Hello [Customer First Name],
Car shopping doesn’t have to be stressful. Did you see my earlier email with a link to build your own [Make] [Model] deal?
Here’s the link again, just in case you missed it:
Talk soon,
[Signature]
alternate 2nd response
- No response to first email
- No payment capability
Subject: Did you see my email, [Customer First Name]?
Hello [Customer First Name],
Car shopping doesn’t have to be stressful. You’ve already made a great move by reaching out to us. I’m your personal assistant, and I’ll get you the right car for the right money.
Can I work on the next step for you? Is that easier over email, a text, or on the phone?
Talk soon,
[Signature]
3rd Response
- No response to second email
Subject: [Dealership Name] yes/no?
Body:
Hello [Customer First Name],
I’m here to make things quick and painless for you.
Do we have the car you asked about? YES
Can you buy it on a payment schedule? YES and check that out here: [Link to full inventory lease, loan, and out-the-door price info]
Do you need to have a large down payment? NO
Will we buy your current car? YES
Can I interest you in (use your own Value-add) with your purchase?
[Signature]
If you don’t have a response from a lead within 4 days, stop wasting your time.
Use the following emails as a continued follow-up process to the FQR. These work best when you can automate them. SALESiQ can help with this.
Fourth email
If there is still no response, but don’t give up hope
Subject: More [Make] Ideas
Hello again [Customer First Name],
Did you know most people do not buy the car they originally set out to purchase? Sometimes another idea makes more sense, and it is my job to explore those ideas with you. Here are some other ideas:
-[user first name]
Fifth email
Really? they still haven’t responded?
Subject: Buy a new car in your pajamas
Hello again [Customer First Name],
Did you know that you can choose your own deal on a new [Make] [Model] from [Dealership Name] BEFORE you visit our showroom? You can even do it in your pj’s! Tap the link below to check out
-[user first name]
Sixth Email
Are you brave enough to send this?
Subject: You’re the boss
[Customer First Name],
How can I best help you at this point? Ready for more info? Need some space? Should I send an Uber?
Bark twice if you’re in Milwaukee.
-[user first name]
Last Email
Send them to the dead file
Subject: Dead File
[Customer First Name],
After numerous attempts to get a hold of you, I have not heard anything back. I have to move you into my dead lead file.
If anything should change I’d love to move you back into the alive file.
-[user first name]