How does your BDC/Internet department measure up against ours?
Let’s start with the averages
Leads Received
The average BDC costs
People answering 300 leads
$4,000
Salary per person (w/o healthcare, etc.)
$8,000
Total Compensation
$26.67
Cost per lead (total comp ÷ leads)
Our BDCiQ w/ SALESiQ
as needed
People answering leads
$0
Salary per person to you
$0
Total compensation to you
$14
Cost per lead (what we charge)
$12.67
Cost SAVINGS per lead with BDCiQ
approximately $3,800
Cost SAVINGS per month
The key is the PHONE CONNECTION RATE because traditional performance remains the same.
If you talk to more customers you’ll sell more cars.
Call attempts per lead
%
Call Connection Rate w/o SALESiQ
Call Connections
Call attempts per lead
%
Call Connection Rate with SALESiQ
Call Connections
Performance is mostly the same for appointments set, shown, and buying
Appointments Set
Appointments Shown
Sold Appointments
%
Closing Rate
51% of phone connections set an appointment
43% of appointments show
without a manager confirmation
68% of appointments buy
Appointments Set
Appointments Shown
Sold Appointments
%
Closing Rate
With an average profit per sale of $850
The average BDC profits
$14,450
Total profit on 17 sold appointments and an average profit per sale of $850
$6,450
Net after paying your 2 BDC agents’ $8,000 salaries
Our BDCiQ w/ SALESiQ
$28,050
Total profit on 33 sold appointments and an average profit per sale of $850
$24,250
Net after paying for 300 leads handled by our BDCiQ team utilizing SALESiQ