Data mining to increase loyalty with your dealership

Automate texts, emails, and mail to your previously sold customers to show them how much equity they have in their current vehicle.  EQUITYiQ does not require lists and cold calls by your sales team; it engages the customers so your sales team only needs to schedule an appointment for a trade appraisal.

Built Digital First

No need to wait for the mail or for your salesperson to make a phone call.  You don’t even need to wait for your equity mining rep to walk in your door.  Everything moves faster!

Immediate Results

Watch engagement start from the minute your turn it on.

Live Offers

Let customers play with all your cars instead of just the one they’re already driving.

Instant Changes

Change your strategy and targets on a dime.  New incentive hit mid-month?  No problem!

Sales & Service work together

For the 1st time in automotive history, we can bring sales and service data together to create a relevant and better customer experience that benefits both departments.

Mileage Updates

Closed Repair Orders have the most recent mileage for accurate equity calculations.

Conquest Cash Buyers

Unlock people who paid with a check from their own bank or credit union when they bring their car in for service.

Built with SERVICEiQ in mind

Pairing EQUITYiQ and SERVICEiQ is how we envisioned these systems working together.  Learn more about SERVICEiQ

Used Cars Matter!

You don’t have to be flush with new cars to make EQUITYiQ work.  Customers are shown all the cars they can buy, so your used car inventory can bask in the glory of equity-equipped customers as well.

Rebates Stacked Right

Lease/Loan.  New/CPO.  C’mon man – this is modern technology.  Of course, we can apply incentives appropriately.

Taxes & Fees

OTD is the way to give the customer a transparent experience.  And we can even tax the equity right.

FTC Ready

All the numbers the FTC wants.  Transparency on steroids!

Texting

Get their attention with a text

Why wait for the mail?  In a digital world, you can get results immediately!

 Approved by all major carriers.

Email

Deliver a relevant email that converts at 4x the national average

Capture your customer’s attention with an abundance of relevant information.

In the first paragraph, they see their name, the number of payments they have left, and their payment.  Then an image of their car.

They immediately know this email is for them.

The Calls to Action of “Buy My Car” and “See Upgrade Options” are very important at the top.  It signals to the customer this is the path we want them to take.

Reasons to Upgrade
People think about the interest rate on their home mortgage a lot, but rarely their car.  We lead with that bullet to put their mind into a “can I change my financing” headspace.

Then we follow that with how much longer their bumper-to-bumper warranty will last to create urgency.

And then we pepper more reasons for them to consider based on leading hot points for most buyers.

Why Upgrade Now?

  • You might qualify for a lower bank rate and payment (Your current loan interest rate is 7.24%)
  • Renew your bumper-to-bumper warranty (Your current warranty bumper-to-bumper coverage expires in November 2023)
  • more language to help cement the idea of getting rid of this car

Vehicle Loan Summary
The goal is to reinforce.

We want to reinforce the idea they can “change their financing” by getting into something different.  Showing how they financed, their bank, rate, terms, and downpayment gets them thinking about how they can do better financially.

We are setting them up for your team!

Then we show how many payments are left against how much warranty time remains to push an urgency factor for a second time.

DEAL TYPE:
Lender:
Interest Rate:
Loan Months:
Original Down Payment:
Estimated Remaining Payments:
Estimated Remaining Warranty:
Loan
FIFTH THIRD BANK, N.A.
7.24%
84
$0.00
35
Coverage Until November 2023

Service Summary
When you pair EQUITYiQ & SERVICEiQ, your customers will also see their most repair order details.

By showing them what they spent on their last service, you’re helping them better see the future with their current car is going to cost more and more.

Some dealerships are good at detailing what work the customer turned down, and that serves as a way to either make them fearful of future expenses or a reminder they need to Schedule that Next Service.  And they have a way to go straight into your online service scheduler to do just that.

Service Performed:
Amount Paid:
ENGINE DIAGNOSIS. 99P AROUND WHEEL INSPECTION. BATTERY TESTED GOOD AT THIS TIME. BRAKES OKAY AT THIS TIME. 12F SERVICE BRAKE SYSTEM. 5F SERVICE COLLANT SYSTEM (GREEN).
$1,187.09

Hello Jimmy,

Your Jeep Wrangler is popular and currently in demand. Based on the current value now might be a great time to upgrade. Our records indicate you have approximately 35 payments remaining of $697.42. You might be eligible for a lower interest rate on a new vehicle with similar or potentially lower payments.

We have provided a loan summary below with some things to consider when deciding on the right time to upgrade. Click on See Upgrade Options below to view your estimated equity with special loan and lease payments on every vehicle in our inventory.

Why Upgrade Now?

  • You might qualify for a lower bank rate and payment (Your current loan interest rate is 7.24%)
  • Renew your bumper-to-bumper warranty (Your current warranty bumper-to-bumper coverage expires in November 2023)
  • Reduce future repair costs (brakes, tires, drivetrain, and electronics can add up quickly)
  • You enjoy improved ride, comfort, and engine performance
  • You would like a better iPhone or Android integration and charging technology
  • Safety is a top priority including the most advanced airbags, accident avoidance and security features
  • Improved gas mileage and lower annual fuel costs

Vehicle Loan Summary

SOLD DATE
CUSTOMER:
VEHICLE:
VIN:
DEAL TYPE:
Lender:
Interest Rate:
Loan Months:
Original Down Payment:
Estimated Remaining Payments:
Estimated Remaining Warranty:
Monday, November 29 2018
Jimmy Jones
2018 Jeep Wrangler Unlimited Rubicon
1C4RJFAG9OO333333
Loan
FIFTH THIRD BANK, N.A.
7.24%
84
$0.00
35
Coverage Until November 2023

Your Most Recent Service Summary

Service Date:
Repair Order:
Service Advisor:
Mileage:
Service requested:
Service Performed:
Amount Paid:
Tuesday, October 18 2022
777542
Red Team
67,854
CUSTOMER STATES HAS CHK ENG LIGHT ON WON’T GO OVER 65 MPH AND IS JERKING. PLEASE CHECK AND ADVISE. INSPECTION OF VEHICLE INCLUDING TIRE INSPECTION, BRAKE INSPECTION, COLLANT CHECK, OIL LEVEL CHECK, BELT AND HOSES INSPECTION. REPLACED 2 GALLONS 5F SERVICE COOLANT SYSTEM (GREEN) AND 12F BRAKE SYSTEM FLUID
ENGINE DIAGNOSIS. 99P AROUND WHEEL INSPECTION. BATTERY TESTED GOOD AT THIS TIME. BRAKES OKAY AT THIS TIME. 12F SERVICE BRAKE SYSTEM. 5F SERVICE COLLANT SYSTEM (GREEN).
$1,187.09
Thank you!

Mail

Trackable QR-Coded Direct Mail

Automated and trackable to provide another impression alongside the texts and emails these customers receive.  A large postcard branded with your dealership is impossible to ignore.

In your CRM

When the customer raises their hand, it auto alerts your CRM

No masterminds necessary as nobody needs to log into another tool.  Everything the customer plays with is captured as their Digital Body Language and translated into actionable language your sales team can use for follow-up.

Just call and say “did you get the offer we sent you” and shut up.  Let the customer talk!

11/7/2022
Lead received
11:06 a
By: System
Jimmy viewed your equity offer. Jimmy visited three times. It looks like he is looking at your 2022 Jeep Wrangler Unlimited with stock number #OU812 and 2022 Jeep Wrangler Gladiator #OU856.
They spent the most time looking at loan payments, and it looks like the goal was around $644. The sweet spot loan term seems to be 84 months. They believe their credit score is Good.
It looks like they qualify for a “Military” incentive. They also qualify for a “Brand Loyalty” incentive.
They might not be sure what downpayment makes sense to them as they played with down payments up to $2,000. They probably drive 12,000 miles a year.
It looks like they have a 2018 Jeep Wrangler to trade. They believe the payoff is $25,600 and they want $32,041 for it. They reacted with "I want to BUY THIS CAR!" ? on #OU812.
---------------------
Source: FRIKINtech - (EQUITYiQ)
Campaign: Kick off

$7,500

Average Monthly spend on Mastermind

$2,500

Per Month on Auto Alert

$1,499

Per Month on EQUITYiQ
by FRIKINtech

When cutting Mastermind you could save 5X on you equity mining budget

When you replace Auto Alert you could cut your costs in HALF

Modern technology for less money.  No brainer!

There is so much more!  Tell us what you're interested in.