Totals from
October
2023
Leads & ROI
14,598
1st Party Leads from the service drive & past sold
1,657
Car Deals Delivered from leads out of service & past sold
$5.3M
Gross Profit from Vehicle Acquisitions out of service & past sold
40x
Return on Investment
Targeting
54k
Service Customers Targeted
+ 100k
Customers with Loan Equity Targeted
+ 3.6k
Customers with Leases Ending Targeted
+ 11k
Cash Deal Customers Targeted
= 186k
Total Customers Targeted
Some Secret Sauce
Types of Activities
Texts Sent
Emails Sent
Text Opt-in Rate
Email Open Rate
Email Click Conversion
Mail Sent
Mail QR-Code Scans
Total ADFs sent to CRM
Return Visit updates sent to CRM
Clicks in landing page
Clicks per visit
Mobile Opens Percentage
Desktop Opens Percentage
Results
82,309
114,108
12%
46%
13%
1,356
75 (5%)
24,114
10,250
368,770
11.1
82%
18%