Marketing

Captivate customers with real payments they will believe. Ad agencies can empower your ads with real payments that link to landing pages that capture customer engagement.

Website

Inject accurate payments on every car you stock with incentives applied correctly so the desk can repeat that payment when the customer walks in.

crm

Automate lead response for consistent customer engagement.  Then capture their buying motivations to confidently call for the appointment.

Equity

Bring customers back as they see equity in their loan or are approaching the end of their lease.
Help them keep their car in warranty and offer used cars too.

Service

 Automate mining into your service drive.  Get your customers to raise their hands instead of sending your people after them.  Acquire more trades while supply is short.

SERVICEiQ

Equity Engagement Engine

Generate leads & acquire inventory from your service drive every day

 The first FULLY-AUTOMATED, dealer-controlled vehicle upgrade and trade purchase offer process

  Unlock access to CONQUEST CUSTOMERS that did not purchase from your dealership

  Generate perfect payments, including estimated EQUITY on EVERY new and used vehicle in real-time

All activity is automatically tracked and alerted in your CRM.  No additional logins are required.

Integrated with your DMS

Repair Orders are pulled daily from most DMS systems.  ACS, ADAM, Advent, Automate, AutoSoft, CDK (+ ADP variants), DealerBuilt, DealerTrack, DealerVault, DIS, Frazer, Grapevine, Promax, Quorum, Reynolds & Reynolds, SelectQu, Topline, UCS, Zeus Concepts, and more!

You rule this tool

You are in control of who receives an automated SERVICEiQ offer.  And you can manage the texting opt-out via your own DMS.

Analyze your daily repair orders

We utilize a proprietary SERVICEiQ algorithm influenced by dealer defined preferences for equity, age of vehicle and frequency to generate custom invites.

Text Customer with custom equity offer

Our intelligent communication platform dynamically delivers a text and/or email that is personalized to your eligible customers based on your dealer-defined settings.  Because the customer just did service with you, your dealership name is already top of mind for maximum conversion potential.

Feed Service and Sales

Some customers want to get into something newer while others want to drive their car a little longer.  While giving customers more options, your dealership is casting a larger fishing net.

Email the Customer a RO Receipt with an Offer for trade or buy-back

Provide the customer with a better service experience by emailing the details of their last service. While they’re wanting to save this email for their records an offer is one click away!

Schedule Service

Service Writers like to add recommended services for the future to ROs, so why not let customers schedule those services if they wish to keep their car?

SERVICEiQ Algorithm

TradePending aggregates used car values in your local market and we check the value with them before sending the text.  Estimations are done on payoff from the year of the car, the milage on the car, and the date it was sold (when available).

Hello Jimmy,

Thank you for your recent service visit to Demo Motors.  We provided a summary of your service visit with recommendations below.

Your 2018 Jeep Wrangler Unlimited Rubicon with 67,854 miles is very popular!  We would like to buy it or upgrade you to a new vehicle with no money down.  Click the buttons below to see your special offer.

Your Most Recent Service Summary

Service Date:
Repair Order:
Service Advisor:
Mileage:
Service requested:
Service Performed:
Recommended:
Amount Paid:
Tuesday, October 18 2022
777542
Red Team
67,854
CUSTOMER STATES HAS CHK ENG LIGHT ON WON’T GO OVER 65 MPH AND IS JERKING. PLEASE CHECK AND ADVISE. INSPECTION OF VEHICLE INCLUDING TIRE INSPECTION, BRAKE INSPECTION, COLLANT CHECK, OIL LEVEL CHECK, BELT AND HOSES INSPECTION. REPLACED 2 GALLONS 5F SERVICE COOLANT SYSTEM (GREEN) AND 12F BRAKE SYSTEM FLUID
ENGINE DIAGNOSIS. 99P AROUND WHEEL INSPECTION. BATTERY TESTED GOOD AT THIS TIME. BRAKES OKAY AT THIS TIME. 12F SERVICE BRAKE SYSTEM. 5F SERVICE COLLANT SYSTEM (GREEN).
TIRES REPLACE AND OIL CHANGE IN NEXT 2,000 MILES
$1,187.09
Thank you!

EQUITYiQ

Equity Engagement Engine

Automated 1st Party lead farming built to make your sales team precision hunters again

 The first FULLY-AUTOMATED, dealer-controlled vehicle upgrade and trade purchase offer process

  Unlock access to CONQUEST CUSTOMERS who paid cash… or with a credit union check

  Generate perfect payments, including estimated EQUITYon EVERY new and used vehicle in real-time

All activity is automatically tracked and alerted in your CRM.  No additional logins are required.

Throttle for your team size

These are your loyal customers and they need to treated that way.  You can target the number of leads your team can handle and change that strategy daily.

 

Educated Guessing

In the rare case where the customer did not finance, we can get them started with your average terms, APR, and days to the first payment.  Then the customer can adjust once they engage.

 

Control the trade value

Get aggressive or be conservative with a flexible trade allowance range.

 

Advanced Targeting

Prioritize the kind of finance situations and cars you go after first.  Avoid the ones you don’t want at all.

 

Change daily

You don’t have to wait.  If you need to make a change, make a change, and see it take effect tomorrow.

Deliver a relevant email that converts at 4x the national average

Capture your customer’s attention with an abundance of relevant information.

In the first paragraph, they see their name, the number of payments they have left, and their payment.  Then an image of their car.

They immediately know this email is for them.

The Calls to Action of “Buy My Car” and “See Upgrade Options” are very important at the top.  It signals to the customer this is the path we want them to take.

Not your car?  Correct Us!
Because we pull sales as far back as your DMS allows, it is possible we could send this email to a customer who bought their car 12 years ago.

With dynamic and interactive offers, it is still possible for customers to play!  They can inform you how they got rid of their car and enter their current car to play around with your inventory.

Reasons to Upgrade
People think about the interest rate on their home mortgage a lot, but rarely their car.  We lead with that bullet to put their mind into a “can I change my financing” headspace.

Then we follow that with how much longer their bumper-to-bumper warranty will last to create urgency.

And then we pepper more reasons for them to consider based on leading hot points for most buyers.

Why Upgrade Now?

  • You might qualify for a lower bank rate and payment (Your current loan interest rate is 7.24%)
  • Renew your bumper-to-bumper warranty (Your current warranty bumper-to-bumper coverage expires in November 2023)
  • more language to help cement the idea of getting rid of this car

Vehicle Loan Summary
The goal is to reinforce.

We want to reinforce the idea they can “change their financing” by getting into something different.  Showing how they financed, their bank, rate, terms, and downpayment gets them thinking about how they can do better financially.

We are setting them up for your team!

Then we show how many payments are left against how much warranty time remains to push an urgency factor for a second time.

DEAL TYPE:
Lender:
Interest Rate:
Loan Months:
Original Down Payment:
Estimated Remaining Payments:
Estimated Remaining Warranty:
Loan
FIFTH THIRD BANK, N.A.
7.24%
84
$0.00
35
Coverage Until November 2023

Service Summary
When you pair EQUITYiQ & SERVICEiQ, your customers will also see their most repair order details.

By showing them what they spent on their last service, you’re helping them better see the future with their current car is going to cost more and more.

Some dealerships are good at detailing what work the customer turned down, and that serves as a way to either make them fearful of future expenses or a reminder they need to Schedule that Next Service.  And they have a way to go straight into your online service scheduler to do just that.

Service Performed:
Amount Paid:
ENGINE DIAGNOSIS. 99P AROUND WHEEL INSPECTION. BATTERY TESTED GOOD AT THIS TIME. BRAKES OKAY AT THIS TIME. 12F SERVICE BRAKE SYSTEM. 5F SERVICE COLLANT SYSTEM (GREEN).
$1,187.09

Hello Jimmy,

Your Jeep Wrangler is popular and currently in demand. Based on the current value now might be a great time to upgrade. Our records indicate you have approximately 35 payments remaining of $697.42. You might be eligible for a lower interest rate on a new vehicle with similar or potentially lower payments.

We have provided a loan summary below with some things to consider when deciding on the right time to upgrade. Click on See Upgrade Options below to view your estimated equity with special loan and lease payments on every vehicle in our inventory.

Why Upgrade Now?

  • You might qualify for a lower bank rate and payment (Your current loan interest rate is 7.24%)
  • Renew your bumper-to-bumper warranty (Your current warranty bumper-to-bumper coverage expires in November 2023)
  • Reduce future repair costs (brakes, tires, drivetrain, and electronics can add up quickly)
  • You enjoy improved ride, comfort, and engine performance
  • You would like a better iPhone or Android integration and charging technology
  • Safety is a top priority including the most advanced airbags, accident avoidance and security features
  • Improved gas mileage and lower annual fuel costs

Vehicle Loan Summary

SOLD DATE
CUSTOMER:
VEHICLE:
VIN:
DEAL TYPE:
Lender:
Interest Rate:
Loan Months:
Original Down Payment:
Estimated Remaining Payments:
Estimated Remaining Warranty:
Monday, November 29 2018
Jimmy Jones
2018 Jeep Wrangler Unlimited Rubicon
1C4RJFAG9OO333333
Loan
FIFTH THIRD BANK, N.A.
7.24%
84
$0.00
35
Coverage Until November 2023

Your Most Recent Service Summary

Service Date:
Repair Order:
Service Advisor:
Mileage:
Service requested:
Service Performed:
Recommended:
Amount Paid:
Tuesday, October 18 2022
777542
Red Team
67,854
CUSTOMER STATES HAS CHK ENG LIGHT ON WON’T GO OVER 65 MPH AND IS JERKING. PLEASE CHECK AND ADVISE. INSPECTION OF VEHICLE INCLUDING TIRE INSPECTION, BRAKE INSPECTION, COLLANT CHECK, OIL LEVEL CHECK, BELT AND HOSES INSPECTION. REPLACED 2 GALLONS 5F SERVICE COOLANT SYSTEM (GREEN) AND 12F BRAKE SYSTEM FLUID
ENGINE DIAGNOSIS. 99P AROUND WHEEL INSPECTION. BATTERY TESTED GOOD AT THIS TIME. BRAKES OKAY AT THIS TIME. 12F SERVICE BRAKE SYSTEM. 5F SERVICE COLLANT SYSTEM (GREEN).
TIRES REPLACED AND OIL CHANGE IN NEXT 2,000 MILES
$1,187.09
Thank you!

Compare EQUITYiQ to:

SALESiQ

Lead Engagement Engine

Automate responses to all your leads with prices and payments they can engage with

 FULLY AUTOMATED lead response from your CRM

  FTC READY payment and price presentations

 Perfect payments on your website UPDATED DAILY with new incentives

All activity is automatically tracked and alerted in your CRM.  No additional logins are required.

Magic Link integrations

are automagically firing from these CRMs

SUBJECT: [CUSTOMER FIRST NAME]’s [MAKE] Quote

Hi [CUSTOMER FIRST NAME],

We understand your car buying decision is a big one. It takes time to gather all the information. Are you still in the market for the [YEAR] [MAKE] [MODEL]?

Did you know most people do not buy the car they originally set out to purchase? Sometimes another idea makes more sense, and it’s our job to explore those ideas with you.

Here are some other ideas that include Payments, Taxes, and Fees.

Dead Leads

Bring them back to life.  Make Zombies.

WEBSITEiQ

Website Engagement Engine

Today’s latest and best payment from all your lenders with all the right incentives inside your website

You control the look and feel

Want to only show payments, no problem! Want more attention, add a stronger call to action. Want to place it all behind your own branded button… it is your website to do what you want.

 AGENCYiQ

Empower your Agency

The best and latest payments in your ads that match all the payments your team quotes

  • Daily feed of dynamically-changing payments
  • Payments are accurate and repeatable in the showroom
  • Dealer pricing on new and used vehicles
  • Dealer photos of new and used vehicles
  • Can be used for Google Adwords, Facebook, YouTube, Instagram, Email, OTT, retargeting, display ads, and many more
  • Attribution tracking in SALESiQ

Need to find your own ads on Facebook to see what your ad agency is doing?  Facebook’s Ad Library is your ticket.

Engage Everywhere

Google

 

Facebook

 

Instagram

 

YouTube

 

LinkedIn

 

OTT