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Internet Lead Response
Email Blasts

Get SMS, Emails, and phone guides for Service Mining

Email Blast

Dead Leads

Make FRIKIN Zombies!  Bring them back from the dead.

SUBJECT:  👋  [CUSTOMER FIRST NAME]’s [MAKE] Quote

Hi [CUSTOMER FIRST NAME],

We understand your car buying decision is a big one. It takes time to gather all the information. Are you still in the market for the [YEAR] [MAKE] [MODEL]?

Did you know most people do not buy the car they originally set out to purchase? Sometimes another idea makes more sense, and it’s our job to explore those ideas with you.

Here are some other ideas that include Payments, Taxes, and Fees.

SUBJECT:  We just got a rare [YEAR] [MODEL]

Look what we just got, [CUSTOMER FIRST NAME]!

[INSERT PHOTO OF CAR]

[INSERT LINK TO PAYMENTS FOR CAR]

When we get a [MODEL] that has been serviced with us in on trade, it does not last long.  Sometimes our own employees jump on it before it becomes available for sale.  Fortunately for you, they were asked to wait this time. 

I cannot hold it for you, but we can set up a test drive.  When would you like to do that?

Email Blast or Individual Email

Just Traded

When you trade a car that has been serviced at your dealership – that perfect 🍒 car!

Email Blast

New [MODEL] Arrived

When the new model year cars are rolling off the truck

SUBJECT:  [YEAR] [MODEL]s are here

[INSERT PHOTO OF MODEL]

We are so excited to see the new [MODEL]s rolling off the truck.  And we already have lending options on them.

Yes, we can set up a test drive.  When would you like to do that?

Email Blast

Trade Up

Upgrade Yourself!  For past sales customers who have been in their car for a few years.

SUBJECT:  [CUSTOMER FIRST NAME], guess what the market is like on your ?

It has been a while [CUSTOMER FIRST NAME],

And I wanted to share a quick way for you to see what the market looks like for your current vehicle.

 

You don’t need your VIN or license plate for this – it is super simple!

Email Blast

Lease Portfolio

When it is time to hit the people coming off lease

SUBJECT:  Your [MAKE] lease is almost done

We are excited to work with you again, [CUSTOMER FIRST NAME]!

Your current [MODEL] can be turned in at our store.  Sometimes it makes sense to trade it when the market conditions are in your favor, and we can look at that too.

In the meantime, take a look at our current inventory to see what strikes your fancy:

Can we begin your lease-end process this week?

 

Email Blast

Month End

It is time to hit those numbers!

SUBJECT:  [MAKE] deal time

The boss never makes it easy on us.  You’ve got one of those, right?  A boss.

It is month-end when we are only a few cars short of the stretch goal the boss just gave us.  It is time to get a deal.  Take a look at those here:

Are you trading a car?  I can help get your elevated trade price right now!

 

SUBJECT:  👋  [CUSTOMER FIRST NAME]’s [MAKE] Quote

Hello [CUSTOMER FIRST NAME],

Great news! The [Make] [Model] you like is available.  Here are your personal options with taxes included:

[GO Button links to lease, loan, and out-the-door price info]

Hit reply to ask me anything.

[Signature]

 

Internet Lead Response

1st Quality Response

When you want to know there is a customer on the other end

Subject: We want your [Trade Make] [Trade Model], [Customer First Name]

Hello [Customer First Name],

Great news!  The [Make][Model] you like is available.  And we can take your current car in on trade.  Take a look at your personal options:  

[GO Button links to lease, loan, and out-the-door price info]

Hit reply to ask me anything.

[Signature]

 

Internet Lead Response

Trade Lead

When the trade is known

Subject:  Your [Dealership Name] Options

Hello [Customer First Name],

Thank you for choosing [Dealership Name]! 

Below are a few quick links to help with your vehicle search.  Enjoy behind-the-scenes access to all of our inventory with pricing and payment options (including taxes and fees):

Shop all of our [Model]s sorted by Lowest Price [INSERT LINK]
Shop all of our [Model]s sorted by Lowest Lease Payment [INSERT LINK]

Shop all of our [Model]s sorted by Lowest Loan Payment [INSERT LINK]

I’ll let you personalize your quote and payments and if it’s ok, I’ll follow up to see if you have any questions. Thanks again, and look forward to speaking with you soon!

 

[Signature]

Internet Lead Response

Manual Response

Want to include a lot more?

Internet Lead Response

2nd Email

After no response

Subject: Did you see my email, [Customer First Name]?

Hello [Customer First Name],

Car shopping doesn’t have to be stressful. Did you see my earlier email with a link to build your own [Make] [Model] deal? 

Here’s the link again, just in case you missed it: [Payment Link to Vehicle of Interest with Inventory Access]

Talk soon,

[Signature]

Internet Lead Response

3rd Email

After no response

Subject:  [Dealership Name] yes/no?

Hello [Customer First Name],

I’m here to make things quick and painless for you.

Do we have the car you asked about?  YES

Can you buy it on a payment schedule?  YES and check that out here:  [Link to full inventory lease, loan, and out-the-door price info]

Do you need to have a large down payment?  NO

Will we buy your current car?  YES

Can I interest you in (use your own Value-add) with your purchase?  

[Signature]

Internet Lead Response

4th Email

After no response

Subject:  More [Make] Ideas

Hello again [Customer First Name],

Did you know most people do not buy the car they originally set out to purchase?  Sometimes another idea makes more sense, and it is my job to explore those ideas with you.  Here are some other ideas:

[Link to inventory of other [models] lease, loan, and out-the-door price info]

-[user first name]

Internet Lead Response

5th Email

After no response

Subject:  Buy a new car in your pajamas

Hello again [Customer First Name],

Did you know that you can choose your own deal on a new [Make] [Model] from [Dealership Name] BEFORE you visit our showroom? You can even do it in your pj’s! Tap the link below to check out lease, loan, and out-the-door price offers on our entire selection of quality vehicles.

[Link to full inventory including lease, loan, and out-the-door price info]

-[user first name]

Internet Lead Response

6th Email

Are you brave enough to send this?

Subject: You’re the boss

[Customer First Name],

How can I best help you at this point? Ready for more info? Need some space? Should I send an Uber? 

Bark twice if you’re in Milwaukee. 

-[user first name]

Internet Lead Response

Final Email

Send them to the dead file

Subject: Dead File

[Customer First Name],

After numerous attempts to get a hold of you, I have not heard anything back.  I have to move you into my dead lead file.  

If anything should change I’d love to move you back into the alive file.

-[user first name]