Equity Engagement Engine

Generate leads & acquire inventory from your service drive every day

Introducing 3 all-new Automotive Technologies:

 The first FULLY-AUTOMATED, dealer controlled, vehicle upgrade and trade purchase offer process

  Unlock access to CONQUEST CUSTOMERS that did not purchase from your dealership

  Generate perfect payments including estimated EQUITY on EVERY new and used vehicle in real-time

All activity is automatically tracked and alerted in your CRM.
No additional login required.
Service Drive Equity Mining

Why mine the service drive

More Leads

The average service department generates 30 repair orders per day with more than half qualifying for an upgrade offer.


Up to 60% of service customers did not buy the car they’re servicing from that store.


They already trust your dealership with service. Customers prefer to buy from the dealership where they service.

Best Trades

The best place to find high quality, low mileage trade ins is in your own service drive.

Used Car Factory

Customers already know this is the best time to sell their car to you, and some are going to want to sell their vehicle to you flat out.

How does it work?

Integrated with your DMS

Repair Orders are pulled daily from most DMS systems.  ACS, ADAM, Advent, Automate, AutoSoft, CDK (+ ADP variants), DealerBuilt, DealerTrack, DealerVault, DIS, Frazer, Grapevine, Promax, Quorum, Reynolds & Reynolds, SelectQu, Topline, UCS, Zeus Concepts, and more!

You rule this tool

You are in control of who receives an automated SERVICEiQ offer.  And you can manage the texting opt-out via your own DMS.

Analyze your daily repair orders

We utilize a proprietary SERVICEiQ algorithm influenced by dealer defined preferences for equity, age of vehicle and frequency to generate custom invites.

Text Customer with custom equity offer

Our intelligent communication platform dynamically delivers a text and/or email that is personalized to your eligible customers based on your dealer-defined settings.  Because the customer just did service with you, your dealership name is already top of mind for maximum conversion potential.

Feed Service and Sales

Some customers want to get into something newer while others want to drive their car a little longer.  While giving customers more options, your dealership is casting a larger fishing net.

Email Customer a RO Receipt with an Offer for trade or buy-back

Provide the customer with a better service experience by emailing the details of their last service. While they’re wanting to save this email for their records an offer is one click away! 

Schedule Service

Service Writers like to add recommended services for the future to ROs, so why not let customers schedule those services if they wish to keep their car?

SERVICEiQ Algorithm

TradePending aggregates used car values in your local market and we check the value with them before sending the text.  Estimations are done on payoff from the year of the car, the milage on the car, and the date it was sold (when available).

Trade values powered by

Personalized Landing Page

We know who they are and what they’re driving.  All the information is pre-filled to be as simple and enticing as possible.

The customer is asked to verify that’s their car and TradePending market values help guide them into a realistic trade allowance.

Squeeze Jacket

It isn’t a lead form!  We are introducing progressive lead squeezing to the automotive industry.

We give the customer what they want immediately and then entice them to give more data to get their payment more accurate. Like a building a deal jacket… Squeeze Jacket.

Payments include equity on every vehicle in real time

Every car you can offer them is shown with $0 down, sorted by the lowest payment, starting with the vehicles that most closely represent what they’re driving now.  And their EQUITY is applied to EVERY CAR!

Everything they ever wanted

  • Shop by payment & features
  • Compare New and Used Cars
  • New & Used car leasing
  • Rebates are properly stacked
  • Taxes & Registration Fees applied automatically
  • Up to 1,400 lenders with best one automatically selected

Introducing the first ever mDrive integration with Market Scan.

Track every text open and conversion in your CRM with Digital Body Language

We capture every click and translate it into actionable information your sales team can use.  When your sales people follow-up they have a much more relevant conversation the customer appreciates.

Cindy returned to the site three times. They spent the most time looking at loan payments and it looks like the goal was around $342. The sweet spot loan term seems to be 72 months. They believe their credit score is Okay. They went straight to the $2,000 down payment option. It looks like they have a “2011 Wrangler Unlimited Rubicon to trade. They believe the payoff is $19,800, and they want $22,781 for it. They reacted with I want to see it! ?.

CRM Integration

? Cherry pick the leads that fire into your CRM.  You set how engaged you want your leads before we send them to your CRM.  Because we’re going to generate a lot of leads!

Replace these old school mining solutions

Send the Greenpea!

He’s got his Dunkin’ coffee and is ready to ask those customers (who just want to get to their service advisor) “Hey!  You wanna buy a car?”

Appointment Kiosk

It is clever to put an enticing message on a whiteboard to today’s service appointments, but what about the ones without an appointment?  

Manual Offers

No need to pre-calculate offers for service appointments.  No need to send your veteran out there to entice those appointments.  Just follow-up with the customers who engage with the automated offer from SERVICEiQ!

Equity Mining

Sending a PDF via email and that same PDF printed in the mail isn’t very modern.  And what about all those service customers who didn’t buy a car from you?


We will send you a text to experience SERVICEiQ as your customer would.

And then, we’ll get your Used Car Factory cranking!