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Give the Fed the FRIKIN Finger

Give the Fed the FRIKIN Finger

Aug 2, 2023 | Data Mining, Equity Mining, Finance & Insurance, Service Drive

One could argue the Federal Reserve system was not created with the American citizen’s benefit in mind. If you have studied the early 20th-century banking system, you may have heard of a secret meeting on Jekyll Island where the Federal Reserve was created. This...
How Reymore Chevrolet buys cars from service

How Reymore Chevrolet buys cars from service

Jul 13, 2023 | Data Mining, Digital Retail, Equity Mining, Marketing, Service Drive

Bill Bertram, GSM of Reymore Chevrolet, was hosted by TradePending and FRIKINtech to explain how they are automating their used vehicle acquisition from their service...
Innovating Mail to Service & Equity customers

Innovating Mail to Service & Equity customers

Jun 21, 2023 | Data Mining, Equity Mining, FRIKINtech, Marketing, Service Drive

To join EQUITYiQ and SERVICEiQ’s automated texting and emailing, mail solidifies the trifecta of loyalty data mining. QR Codes Product leadership at FRIKINtech consists of former car dealers who did not care for the low tracking capabilities against the high...
Service is inconvenient – Sales is convenient

Service is inconvenient – Sales is convenient

May 18, 2023 | Data Mining, Equity Mining, Marketing, Service Drive

The average age of vehicles on American roads passed 12.5 years old this month. This time last year, cars were 12.2 years old on average. There are now 122 million vehicles older than ten years cruising around. This is due to tight new car supply and inflation in new...
Customers do not know you buy cars

Customers do not know you buy cars

May 9, 2023 | Data Mining, Equity Mining, Marketing, Service Drive

It is amazing what customers will do when they know something exists. It is also amazing how much dealers assume because we live the car life daily. Customers don’t know you buy cars. And you think every customer knows you will buy cars off the...
Customer Text Responses from 2022

Customer Text Responses from 2022

Feb 9, 2023 | Data Mining, Equity Mining, Marketing, Service Drive

If you were ever wondering how people respond to automated offers to buy/trade their car, we can now say only 1% respond outside of the directions. The biggest thing they do is misspell. After that, curiosity gets the better of these cats as they ask to...
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Recent Posts

  • Phone Up Game Part 6: The Solution
  • Phone Up Game Part 5: Lack of Follow-up
  • Phone Up Game Part 4: Not Asking for the Appointment
  • Phone up Game Part 3: On Hold & Transfer Hell
  • Phone Up Game Part 2: Leads that never make it into the dealership CRM

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Phone Up Game Part 6:  The Solution

Phone Up Game Part 6: The Solution

How's your dealership phone up game? If you’ve followed along this far, you’re either realizing there’s some truth to this math or you’re just amused to see where this is going next.  Let’s recap the last 5 parts: Every lead you get comes from your marketing...

Phone Up Game Part 5: Lack of Follow-up

Phone Up Game Part 5: Lack of Follow-up

How's your Dealership Phone Up Game? In Part 4: Not Asking for the Appointment, we uncovered that so far, you’re potentially losing $1,477,547 per year due to unanswered call drops, leads not entered into the CRM, people who hang up from being on hold too long, and...

Phone Up Game Part 4:  Not Asking for the Appointment

Phone Up Game Part 4: Not Asking for the Appointment

In Part 3: On Hold & Transfer Hell, we uncovered that so far, you’re potentially losing $1,017,433 per year due to unanswered call drops, leads not entered into the CRM, and people who hang up from being on hold too long. How’s that pit in your stomach doing?...

Phone up Game Part 3:  On Hold & Transfer Hell

Phone up Game Part 3: On Hold & Transfer Hell

How’s Your Dealership Phone Up Game? In Part 2: Leads that never make it into the CRM, we uncovered that so far, you’re potentially losing $508,892.16 per year due to unanswered call drops and leads not entered into the CRM. But wait! There’s more loss coming – buckle...