automotive | FRIKINtech

Spoiled Rotten Car Shoppers

Sep 11, 2019 | FRIKINtech

Instant gratification is the desire to experience pleasure or fulfillment without delay or deferment. Basically, it’s the Veruca Salt complex. Whatever you want, you want it now. Businesses that embrace solutions designed to satisfy human impulsiveness will...

Digital Retailing: Just A New Objection?

Jul 1, 2019 | FRIKINtech

A few years ago, tech company managers were sitting around a room, and someone started lamenting about a bad experience they had buying a car… and someone else nodded their head… and by the end of the meeting, they had decided that customers don’t want to buy cars...

D.I.S.T. – Does it save time?

Jun 24, 2019 | Desking

“Have you ever thought about selling cars? You’d be great at it!” “No way, the hours SUCK!” He’s not wrong, you know. So, how can dealers recruit, nurture, and retain quality salespeople and managers? It’s all about the most precious asset we all share: Time. Choosing...

This message is not OEM-approved

Jun 10, 2019 | CRM, Desking

“We only use OEM-approved vendors.” Well, Bless. Your. Hearts. So, let me get this straight. You want your website to look identical to your competitors? You want your advertising to match the dealer down the street? You’d like nothing to differentiate you from...

Baby Steps in Digital Retailing

Jun 3, 2019 | Desking

Whoa, Buddy! You ain’t ready for digital retailing. Seriously. In the race to perfect digital retailing, many automotive technology developers and dealers are losing sight of the bigger picture. You don’t have your shit together. Like, at all. Your BDC...