digital retailing | FRIKINtech

Damn your Finance Calculator!

Oct 20, 2021 | Websites

Do you know what your dealership website is saying to customers? If you have a finance calculator you are telling customers the wrong thing! You are creating another channel of friction for your customer. TLDR: turn off the finance calculator on your website. Most...

Empower your people

Aug 26, 2021 | Desking

Studies have shown that employees who feel empowered are happier, healthier and stay at their place of employment longer. The same can be said when shoppers feel empowered; they are happier and will likely give you repeat business and great word of mouth referrals. So...

What do Dealership, Gambling, and Porn websites have in common?

Jul 6, 2020 | Websites

In 2001, I was handed the reigns to my dealer group’s website. Back then, showing a list of cars like a spreadsheet was a big deal. Photos? Ha! Those were untenable due to cost. Third parties weren’t much of a thing, but neither was the online shopping experience. The...

Digital Retail is missing something: YOU

Jun 15, 2020 | FRIKINtech, Websites

Every car deal involves numbers, the dollars and cents of the deal. When numbers are presented, customers react. This has been happening since the first car was sold. With current automotive digital retail tools, we lose the rudimentary act of gauging a...

Spoiled Rotten Car Shoppers

Sep 11, 2019 | FRIKINtech

Instant gratification is the desire to experience pleasure or fulfillment without delay or deferment. Basically, it’s the Veruca Salt complex. Whatever you want, you want it now. Businesses that embrace solutions designed to satisfy human impulsiveness will...