2023 Predictions for Car Dealers

2023 Predictions for Car Dealers

This article was published in Auto Remarketing Older Cars, More Inventory Woes and Rethinking Digital Retailing: What’s in Store in 2023  We’re finally emerging from one of the strangest times in automotive retail history. The onset of the COVID pandemic brought with...
Damn your Finance Calculator!

Damn your Finance Calculator!

Do you know what your dealership website is saying to customers? If you have a finance calculator you are telling customers the wrong thing! You are creating another channel of friction for your customer. TLDR: turn off the finance calculator on your website. Most...
Empower your people

Empower your people

Studies have shown that employees who feel empowered are happier, healthier and stay at their place of employment longer. The same can be said when shoppers feel empowered; they are happier and will likely give you repeat business and great word of mouth referrals. So...
What do Dealership, Gambling, and Porn websites have in common?

What do Dealership, Gambling, and Porn websites have in common?

In 2001, I was handed the reigns to my dealer group’s website. Back then, showing a list of cars like a spreadsheet was a big deal. Photos? Ha! Those were untenable due to cost. Third parties weren’t much of a thing, but neither was the online shopping experience. The...