2023 Predictions for Car Dealers

2023 Predictions for Car Dealers

This article was published in Auto Remarketing Older Cars, More Inventory Woes and Rethinking Digital Retailing: What’s in Store in 2023  We’re finally emerging from one of the strangest times in automotive retail history. The onset of the COVID pandemic brought with...
Damn your Finance Calculator!

Damn your Finance Calculator!

Do you know what your dealership website is saying to customers? If you have a finance calculator you are telling customers the wrong thing! You are creating another channel of friction for your customer. TLDR: turn off the finance calculator on your website. Most...
Digital Retail is missing something:  YOU

Digital Retail is missing something: YOU

Every car deal involves numbers, the dollars and cents of the deal. When numbers are presented, customers react. This has been happening since the first car was sold. With current automotive digital retail tools, we lose the rudimentary act of gauging a...
Spoiled Rotten Car Shoppers

Spoiled Rotten Car Shoppers

Instant gratification is the desire to experience pleasure or fulfillment without delay or deferment. Basically, it’s the Veruca Salt complex. Whatever you want, you want it now. Businesses that embrace solutions designed to satisfy human impulsiveness will...