Changing the Script on Equity Mining Leads

Changing the Script on Equity Mining Leads

When a new lead hits your CRM, does your BDC team ask the shopper if they are already a VIP customer with your dealership? How about a fresh up; do your salespeople ask? Up to 60% of service drive customers did not purchase their current vehicle from the servicing...
Mine the Service Drive Right!  The 4 components needed

Mine the Service Drive Right! The 4 components needed

The service drive is the most lucrative opportunity mining zone a dealership can tap. This vein of gold is built on customers who are already comfortable with the dealership because they’re trusting their vehicle to be maintained properly and paying for this...