Aug 17, 2022 | Data Mining, Equity Mining, Marketing, Service Drive
As we approach the 1st anniversary of SERVICEiQ, we have learned a ton, but the biggest surprise just dropped on my lap. In conversations with a few data-driven dealer groups, they believed 60% of their service business was to customers who did not buy that car from...
Aug 4, 2022 | Data Mining, Equity Mining, Marketing, Service Drive
Before we jump into the data, it helps to understand how a service customer in a car dealership can sell their car directly to the dealer. FRIKINtech pulls all the service repair orders to analyze those for accurate customer contact information, then checks to see if...
Jan 13, 2022 | Data Mining, Equity Mining, Marketing, Service Drive
Regardless of slim new car inventories, Service Drive Equity Mining is an ongoing practice every dealer should be partaking in. You can get your guide on the 5 ways to Mine the Service Drive that contains the 3 Keys to Automating Service Drive Equity Mining by...
Sep 16, 2021 | Equity Mining, FRIKINtech, Marketing, Service Drive
Tapping the service drive as a source of sales leads is nothing new to car dealers. Most stores have tried some flavor of:The green pea has stood outside in the early morning sun with a steaming hot Dunkin Donuts coffee awkwardly greeting customers who just want...
