When the up-bus unloads, often at least one of the passengers is the customer's third base coach. Well, it's time to level the playing...
Digital Worksheet for Car Dealers
In the mad dash to perfect digital retailing in automotive, many dealers are skipping a few (hundred) fundamental steps. Instead of diving head first into the deep end of an Amazon-esque purchasing model, why don’t we make small improvements to your existing...
D.I.S.T. – Does it save time?
“Have you ever thought about selling cars? You’d be great at it!” “No way, the hours SUCK!” He’s not wrong, you know. So, how can dealers recruit, nurture, and retain quality salespeople and managers? It’s all about the most precious asset we all share: Time. Choosing...
This message is not OEM-approved
“We only use OEM-approved vendors.” Well, Bless. Your. Hearts. So, let me get this straight. You want your website to look identical to your competitors? You want your advertising to match the dealer down the street? You’d like nothing to differentiate you from...
Baby Steps in Digital Retailing
Whoa, Buddy! You ain’t ready for digital retailing. Seriously. In the race to perfect digital retailing, many automotive technology developers and dealers are losing sight of the bigger picture. You don’t have your shit together. Like, at all. Your BDC...
