March engagement grew

March engagement grew

As hard-hitting COVID-19 was on the world it did not cripple online car shoppers. As more manufacturers launched more compelling incentives and quarantining measures prevented showrooms full of ups, people went online. The above graph shows the engagement rate, by...
Digital Retailing

Digital Retailing

The pursuit of giving the customer a way to purchase an automobile online is valiant. It makes sense. It just doesn’t work. To date all these digital retailing products have ignored human psychology: people need affirmation when making large purchases. The most...
Why the technology friction?

Why the technology friction?

Have you considered that the pursuit of a quick dollar has reinforced confrontational roles in the dealership?  Yeah, it never occurred to us when we were selling cars either.  It was just the way of the world. But lets start with the three foremost customer...
Technology is handcuffed to time

Technology is handcuffed to time

Technology changes fast.  If you think it is impressive how quickly a new phone comes out you cannot even imagine how fast the coding languages change!  What this means is the whole way something is built can become outdated over night.  Do you recall a...

illumiQUOTE

  • Internet lead engagement with CRM automation
  • Real-time customer metrics
  • Consistent experience from web to floor for customers to close faster

 

RESPONSEiQ

  • BDC to start the lead engagement
  • Enhances your Internet department’s efficiency
  • Operates 7 days a week

 

PAYMENTiQ

  • Payments on your website
  • Engage shoppers on VLPs & VDPs
  • Best payments are found daily without you lowering your price

 

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