Damn your Finance Calculator!

Damn your Finance Calculator!

Do you know what your dealership website is saying to customers? If you have a finance calculator you are telling customers the wrong thing! You are creating another channel of friction for your customer. TLDR: turn off the finance calculator on your website. Most...
What do Dealership, Gambling, and Porn websites have in common?

What do Dealership, Gambling, and Porn websites have in common?

In 2001, I was handed the reigns to my dealer group’s website. Back then, showing a list of cars like a spreadsheet was a big deal. Photos? Ha! Those were untenable due to cost. Third parties weren’t much of a thing, but neither was the online shopping experience. The...
Why the technology friction?

Why the technology friction?

Have you considered that the pursuit of a quick dollar has reinforced confrontational roles in the dealership?  Yeah, it never occurred to us when we were selling cars either.  It was just the way of the world. But lets start with the three foremost customer...