Mar 14, 2022 | CRM, Equity Mining
The most demanding market conditions automotive dealers have faced in the last two decades are upon us now. This market is putting dealers’ reputations at stake as customers show up excited about the rising values of their trade-ins only to find little inventory...
Dec 9, 2021 | CRM, Lead Response
Obviously it does or I wouldn’t write this article. So you can say “duh” to me. You can expand that “duh” by adding “automation ensures every lead gets a quote to engage with.” Humans tend to overthink which leads should get a...
Apr 7, 2020 | CRM, FRIKINtech, Lead Response, Marketing, Websites
As hard-hitting COVID-19 was on the world it did not cripple online car shoppers. As more manufacturers launched more compelling incentives and quarantining measures prevented showrooms full of ups, people went online. The above graph shows the engagement rate, by...
Oct 7, 2019 | CRM, Email, Lead Response
CRM systems are not doing themselves many favors with their lack of transparency into how many emails are being received by customers. Some, like eLead, try to show a delivery rate, but it is buried and difficult to see which customers are receiving emails. Nearly...
Jun 10, 2019 | CRM, Desking
“We only use OEM-approved vendors.” Well, Bless. Your. Hearts. So, let me get this straight. You want your website to look identical to your competitors? You want your advertising to match the dealer down the street? You’d like nothing to differentiate you from...
