March engagement grew

March engagement grew

As hard-hitting COVID-19 was on the world it did not cripple online car shoppers. As more manufacturers launched more compelling incentives and quarantining measures prevented showrooms full of ups, people went online. The above graph shows the engagement rate, by...
Email Delivery Problems

Email Delivery Problems

CRM systems are not doing themselves many favors with their lack of transparency into how many emails are being received by customers. Some, like eLead, try to show a delivery rate, but it is buried and difficult to see which customers are receiving emails. Nearly...
Training customers to ignore your emails

Training customers to ignore your emails

Originally posted on DealerRefresh If you ask your Internet leads for a phone number before answering their question or providing a price, you’re doing it wrong. And how many damn times do you need to be told this 101 crap? That’s my summation on this...
This message is not OEM-approved

This message is not OEM-approved

“We only use OEM-approved vendors.” Well, Bless. Your.  Hearts. So, let me get this straight. You want your website to look identical to your competitors? You want your advertising to match the dealer down the street? You’d like nothing to differentiate you from...
Surprise! Everything up front

Surprise! Everything up front

How is your CRM working out for you?  With the customer as the primary focus of your automotive CRM, your process is likely centered around building a relationship between the shopper and the sales agent or internet sales consultant. We do this because we are...
Digital Retailing

Digital Retailing

The pursuit of giving the customer a way to purchase an automobile online is valiant. It makes sense. It just doesn’t work. To date all these digital retailing products have ignored human psychology: people need affirmation when making large purchases. The most...

illumiQUOTE

  • Internet lead engagement with CRM automation
  • Real-time customer metrics
  • Consistent experience from web to floor for customers to close faster

 

RESPONSEiQ

  • BDC to start the lead engagement
  • Enhances your Internet department’s efficiency
  • Operates 7 days a week

 

PAYMENTiQ

  • Payments on your website
  • Engage shoppers on VLPs & VDPs
  • Best payments are found daily without you lowering your price

 

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