If I were building a dealership BDC today

If I were building a dealership BDC today

I got started with Internet leads in 2001. Back then, you were on an island and had to figure things out on your own. If you’re doing it well, you’d need more Internet managers or a Business Development Center (BDC). Fortunately, we got to that point at...
Dealer CRM Lead Reporting Sucks!

Dealer CRM Lead Reporting Sucks!

What is attribution? The dictionary definition of attribution: noun the action of regarding something as being caused by a person or thing: the electorate was disillusioned with his immediate attribution of the bombings to a separatist group.  the action of ascribing...
Phone Up Game Part 6:  The Solution

Phone Up Game Part 6: The Solution

How’s your dealership phone up game? If you’ve followed along this far, you’re either realizing there’s some truth to this math or you’re just amused to see where this is going next.  Let’s recap the last 5 parts: Every lead you get comes from your...