Rick Gibbs named chairman of the board at FRIKINtech, Inc., effective July 22nd, 2020. FRIKINtech is short for FRIKTIONLESS technologies and...
Digital Retail is missing something: YOU
Every car deal involves numbers, the dollars and cents of the deal. When numbers are presented, customers react. This has been happening since the first car was sold. With current automotive digital retail tools, we lose the rudimentary act of gauging a...
March engagement grew
As hard-hitting COVID-19 was on the world it did not cripple online car shoppers. As more manufacturers launched more compelling incentives and quarantining measures prevented showrooms full of ups, people went online. The above graph shows the engagement rate, by...
Our Gorilla Pack Grew By Two: FRIKINtech Welcomes Ed Brooks & Tim Kelly
It’s a jungle out here in automotive so we have added a couple more gorillas to our FRIKIN crew. We are so excited to announce the industry muscle beefing up FRIKINtech this week. Tim “TK” Kelly chest-thumps into FRIKINtech headquarters with 29 years...
Spoiled Rotten Car Shoppers
Instant gratification is the desire to experience pleasure or fulfillment without delay or deferment. Basically, it’s the Veruca Salt complex. Whatever you want, you want it now. Businesses that embrace solutions designed to satisfy human impulsiveness will...
