May 22, 2025 | FRIKINtech, Service Drive
With Total Service Acquisition Control, you can consistently generate leads from your own service drive and get more used cars for your front line! It is perfect for any dealership that does not have an easy acquisition process. This simplifies acquisition...
May 22, 2025 | Equity Mining, FRIKINtech, Service Drive
This is for you if you have a service department at your dealership! FRIKINtech has launched a full canvas of technologies to empower your team to get more leads on cars you can buy from your service customers. Before the customer arrives for service A pre-service...
Apr 14, 2025 | Data Mining, Equity Mining, FRIKINtech, Service Drive
We are in a loyalty crisis. The benchmark that 35% of your monthly sales should come from people who have spent a dollar with you is far from achieved. In 2024 and into 2025, loyalty rates are hovering in the low 20% territory. Dealers who were religiously seeing 30...
Apr 14, 2025 | FRIKINtech
June 2025 marks my 15th anniversary as a vendor. From 1989 to May 2020, I was a car dealer (21 years for those who don’t like math). One thing the car business teaches you is how hard it is to pay the bills on commissions from the general public. People are...
Mar 3, 2025 | Data Mining, FRIKINtech, Marketing
It is sad to say, but not a surprise that we have a loyalty crisis in car dealerships right now. At NADA 2023 I sat on a panel with some very sharp people. One of those people was Brian Pasch who can be quite polarizing. He said something that stuck with me as it was...
Feb 26, 2025 | Data Mining, Equity Mining, FRIKINtech, Marketing, Service Drive
See the Benchmarks One of my favorite times of year is looking at all the stats we track for an annual benchmark on customer engagement with our products and dealers. 2024 is a special year for this as we developed a deeper view of the customer. In years prior, we...
