Sharks with FRIKIN laser beams on their heads

Sharks with FRIKIN laser beams on their heads

That’s what we want from our #2 employee, Christine Plunkett, as she takes the Marketing Director title. Being the second employee at FRIKINtech, Christine was integral in our early sales, marketing, and operations success. Her natural comfort with car dealers results...
Rick Gibbs named chairman of the FRIKINboard!

Rick Gibbs named chairman of the FRIKINboard!

Rick Gibbs named chairman of the board at FRIKINtech, Inc., effective July 22nd, 2020. FRIKINtech is short for FRIKTIONLESS technologies and aimed at car dealers who want to automate transparency on their websites and in their CRMs.FRIKINtech is paramount to the...
Digital Retail is missing something:  YOU

Digital Retail is missing something: YOU

Every car deal involves numbers, the dollars and cents of the deal. When numbers are presented, customers react. This has been happening since the first car was sold. With current automotive digital retail tools, we lose the rudimentary act of gauging a...
March engagement grew

March engagement grew

As hard-hitting COVID-19 was on the world it did not cripple online car shoppers. As more manufacturers launched more compelling incentives and quarantining measures prevented showrooms full of ups, people went online. The above graph shows the engagement rate, by...