Rick Gibbs named chairman of the FRIKINboard!

Rick Gibbs named chairman of the FRIKINboard!

Rick Gibbs named chairman of the board at FRIKINtech, Inc., effective July 22nd, 2020. FRIKINtech is short for FRIKTIONLESS technologies and aimed at car dealers who want to automate transparency on their websites and in their CRMs.FRIKINtech is paramount to the...
Digital Retail is missing something:  YOU

Digital Retail is missing something: YOU

Every car deal involves numbers, the dollars and cents of the deal. When numbers are presented, customers react. This has been happening since the first car was sold. With current automotive digital retail tools, we lose the rudimentary act of gauging a...
March engagement grew

March engagement grew

As hard-hitting COVID-19 was on the world it did not cripple online car shoppers. As more manufacturers launched more compelling incentives and quarantining measures prevented showrooms full of ups, people went online. The above graph shows the engagement rate, by...
Spoiled Rotten Car Shoppers

Spoiled Rotten Car Shoppers

Instant gratification is the desire to experience pleasure or fulfillment without delay or deferment. Basically, it’s the Veruca Salt complex. Whatever you want, you want it now. Businesses that embrace solutions designed to satisfy human impulsiveness will...
First or Fifth? What’s Your FQR?

First or Fifth? What’s Your FQR?

If you ain’t first you’re last. I never would have thought that any valuable internet sales training information would result from a Will Ferrell movie, but here we are. Reese Bobby got it right when he mused that being FIRST is all that matters. Especially when we’re...

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