Nyle Maxwell success with FRIKINtech

Nyle Maxwell success with FRIKINtech

“The partnership with FRIKINtech has been nothing but remarkable,” said Thomas Eggers, Platform Digital Director at Nyle Maxwell Automotive and Stellantis National Dealer Council Member. Thomas was on a mission to find a solution that integrated with the dealership’s...
Does Automation Work?

Does Automation Work?

Obviously it does or I wouldn’t write this article. So you can say “duh” to me. You can expand that “duh” by adding “automation ensures every lead gets a quote to engage with.” Humans tend to overthink which leads should get a...
March engagement grew

March engagement grew

As hard-hitting COVID-19 was on the world it did not cripple online car shoppers. As more manufacturers launched more compelling incentives and quarantining measures prevented showrooms full of ups, people went online. The above graph shows the engagement rate, by...
How to Sell Cars During an Outbreak

How to Sell Cars During an Outbreak

In addition to our shared personal concerns about the coronavirus outbreak, car dealers, understandably, are also worried about the potential impact on sales in the coming weeks and months. When foot traffic slows, how are we supposed to keep in-market car shoppers...
Car Shopping: A Fable

Car Shopping: A Fable

Bev and Pete were shopping for a new vehicle. Like all smart consumers, they began their vehicle search online. With guidance from Google, Facebook, and few review sites, they narrowed down their contenders. Pete wanted a pickup and Beverly, a minivan (Dad never stood...