May 9, 2023 | Equity Mining, Marketing
It is amazing what customers will do when they know something exists. It is also amazing how much dealers assume because we live the car life daily. Customers don’t know you buy cars. And you think every customer knows you will buy cars off the...
Apr 13, 2023 | Equity Mining
For too long, dealers have been data mining solely on what customers they can hit. With average sold databases of 22,000 customers and 1,100 service repair orders closing each month, there are too many customers to hit in a single 30-day window. Dealers need to...
Feb 15, 2023 | Equity Mining, FRIKINtech, Marketing
We already know texting garners immediate responses and is the most-trusted form of communication. Virtually every text is read. Do you know how much stronger it is than mail and email? We have a white paper with that answer: https://frkn.tech/equityMiningSMS...
Feb 1, 2023 | Equity Mining, FRIKINtech
Alex Snyder & Tom Harsha accepting the 2023 AWA Award for Sales Process in SERVICEiQ SERVICEiQ automates offers to customers who just had service done on their car to trade or sell that vehicle to the dealership. Unlike other data and equity mining solutions, no...
Jan 20, 2023 | FRIKINtech
This article was published in Auto Remarketing Older Cars, More Inventory Woes and Rethinking Digital Retailing: What’s in Store in 2023 We’re finally emerging from one of the strangest times in automotive retail history. The onset of the COVID pandemic brought with...
