Return on Investment in 2023

What’s the best way to end a series on stats from 2023? ROI of course!

For dealers utilizing FRIKINtech’s automations to mine their service drive, mine their sold database, show payments on their website, respond to internet leads with payment quotes, and/or show matching payments in their marketing here’s how they did in 2023.

Average new leads per month generated: 75

Average closing ratio on those leads: 13%

Average sales per month per store: 10

Average ROI on FRIKINtech products: 38X

NADA showed an average advertising cost per new car sale of $692. SERVICEiQ and EQUITYiQ incept the idea into people’s heads to buy a car. These people were not looking at other dealership ads because they usually weren’t in the market at that time. Dealers utilizing those products saw an overall $77.39 cost per sale for deals attributed back to FRIKINtech.

Written on February 28, 2024

Written by Alex Snyder

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