Rick Gibbs named chairman of the FRIKINboard!

Rick Gibbs named chairman of the FRIKINboard!

Rick Gibbs named chairman of the board at FRIKINtech, Inc., effective July 22nd, 2020. FRIKINtech is short for FRIKTIONLESS technologies and aimed at car dealers who want to automate transparency on their websites and in their CRMs.FRIKINtech is paramount to the...
What do Dealership, Gambling, and Porn websites have in common?

What do Dealership, Gambling, and Porn websites have in common?

In 2001, I was handed the reigns to my dealer group’s website. Back then, showing a list of cars like a spreadsheet was a big deal. Photos? Ha! Those were untenable due to cost. Third parties weren’t much of a thing, but neither was the online shopping experience. The...
I hate digital retailing (Part 2)

I hate digital retailing (Part 2)

For Part Two (part one here), we must first acknowledge that car shoppers are irrational and emotional. More often than not, we make purchase decisions based on what looks good and feels cool instead of choosing vehicles with adequate comfort, decent gas mileage, and...
I hate digital retailing (Part 1)

I hate digital retailing (Part 1)

In 2014 one of my Dealer.com coworkers had an idea to put a “Buy This Car” button on dealer websites and present payments to the customer after soliciting their trade and credit information. He believed dealers were the problem for...