Apr 14, 2025 | Data Mining, Equity Mining, FRIKINtech, Service Drive
We are in a loyalty crisis. The benchmark that 35% of your monthly sales should come from people who have spent a dollar with you is far from achieved. In 2024 and into 2025, loyalty rates are hovering in the low 20% territory. Dealers who were religiously seeing 30...
Apr 14, 2025 | FRIKINtech
June 2025 marks my 15th anniversary as a vendor. From 1989 to May 2020, I was a car dealer (21 years for those who don’t like math). One thing the car business teaches you is how hard it is to pay the bills on commissions from the general public. People are...
Mar 13, 2025 | Data Mining, Service Drive
I made it up – gotta admit that. But I didn’t just pull it out of my… hat. My wife’s older SUV used to cost us roughly $1,500 in annual repairs. Financially, that equated to $125 in “monthly payments” on that car we held the title...
Mar 3, 2025 | Data Mining, FRIKINtech, Marketing
It is sad to say, but not a surprise that we have a loyalty crisis in car dealerships right now. At NADA 2023 I sat on a panel with some very sharp people. One of those people was Brian Pasch who can be quite polarizing. He said something that stuck with me as it was...
Feb 26, 2025 | Data Mining, Equity Mining, FRIKINtech, Marketing, Service Drive
See the Benchmarks One of my favorite times of year is looking at all the stats we track for an annual benchmark on customer engagement with our products and dealers. 2024 is a special year for this as we developed a deeper view of the customer. In years prior, we...
