Feb 1, 2023 | Equity Mining, FRIKINtech
Alex Snyder & Tom Harsha accepting the 2023 AWA Award for Sales Process in SERVICEiQ SERVICEiQ automates offers to customers who just had service done on their car to trade or sell that vehicle to the dealership. Unlike other data and equity mining solutions, no...
Jan 20, 2023 | FRIKINtech
This article was published in Auto Remarketing Older Cars, More Inventory Woes and Rethinking Digital Retailing: What’s in Store in 2023 We’re finally emerging from one of the strangest times in automotive retail history. The onset of the COVID pandemic brought with...
Jan 18, 2023 | Equity Mining, FRIKINtech
We brought SERVICEiQ (sends equity offers to service customers daily) to market in late Q4 of 2021, so 2022 was the year for it to ramp. EQUITYiQ (sends equity offers to previously sold customers daily) launched in Q4 of 2022 and is beginning to ramp now. Both...
Nov 1, 2022 | Equity Mining
Equity mining has relied on mail to kick off the process and finish it with a sales agent calling the customer. So many dealers have tried an equity mining solution with little consistent success because of these two failure points. The automotive industry has been...
Aug 18, 2022 | Equity Mining
FRIKINtech did its first deep-dive into a data comparison of closed service repair orders and historical sales to find 19.1% of customers in the service drive bought that car from that same dealership. That article can be found here and on DealerRefresh. Why is this...
