Why is 2022 customer loyalty so low in the service drive?

Why is 2022 customer loyalty so low in the service drive?

FRIKINtech did its first deep-dive into a data comparison of closed service repair orders and historical sales to find 19.1% of customers in the service drive bought that car from that same dealership. That article can be found here and on DealerRefresh. Why is this...
Service is a bigger opportunity than you think

Service is a bigger opportunity than you think

As we approach the 1st anniversary of SERVICEiQ, we have learned a ton, but the biggest surprise just dropped on my lap. In conversations with a few data-driven dealer groups, they believed 60% of their service business was to customers who did not buy that car from...
Announcing YOUnique Attribution

Announcing YOUnique Attribution

Yeah yeah yeah, we’ve heard it too. Vendor X says they sold 30 cars for you last month, vendor Y claims another 40, and by the time you’re done listening to them all, you sold 200 more cars than you actually sold. We vendors sure like to take credit for...