Service is a bigger opportunity than you think

Service is a bigger opportunity than you think

As we approach the 1st anniversary of SERVICEiQ, we have learned a ton, but the biggest surprise just dropped on my lap. In conversations with a few data-driven dealer groups, they believed 60% of their service business was to customers who did not buy that car from...
Announcing YOUnique Attribution

Announcing YOUnique Attribution

Yeah yeah yeah, we’ve heard it too. Vendor X says they sold 30 cars for you last month, vendor Y claims another 40, and by the time you’re done listening to them all, you sold 200 more cars than you actually sold. We vendors sure like to take credit for...
Mine the Service Drive Right!  The 4 components needed

Mine the Service Drive Right! The 4 components needed

The service drive is the most lucrative opportunity mining zone a dealership can tap. This vein of gold is built on customers who are already comfortable with the dealership because they’re trusting their vehicle to be maintained properly and paying for this...