Jan 20, 2023 | Data Mining, Digital Retail, FRIKINtech, Marketing
This article was published in Auto Remarketing Older Cars, More Inventory Woes and Rethinking Digital Retailing: What’s in Store in 2023 We’re finally emerging from one of the strangest times in automotive retail history. The onset of the COVID pandemic brought...
Jan 18, 2023 | Data Mining, Equity Mining, FRIKINtech, Marketing, Service Drive
We brought SERVICEiQ (sends equity offers to service customers daily) to market in late Q4 of 2021, so 2022 was the year for it to ramp. EQUITYiQ (sends equity offers to previously sold customers daily) launched in Q4 of 2022 and is beginning to ramp now. Both...
Nov 1, 2022 | Data Mining, Equity Mining, Marketing, Service Drive
Equity mining has relied on mail to kick off the process and finish it with a sales agent calling the customer. So many dealers have tried an equity mining solution with little consistent success because of these two failure points. The automotive industry has been...
Aug 18, 2022 | Data Mining, Equity Mining, Service Drive
FRIKINtech did its first deep-dive into a data comparison of closed service repair orders and historical sales to find 19.1% of customers in the service drive bought that car from that same dealership. That article can be found here and on DealerRefresh. Why is this...
Aug 17, 2022 | Data Mining, Equity Mining, Marketing, Service Drive
As we approach the 1st anniversary of SERVICEiQ, we have learned a ton, but the biggest surprise just dropped on my lap. In conversations with a few data-driven dealer groups, they believed 60% of their service business was to customers who did not buy that car from...
