Target the cars you want

Target the cars you want

For too long, dealers have been data mining solely on what customers they can hit. With average sold databases of 22,000 customers and 1,100 service repair orders closing each month, there are too many customers to hit in a single 30-day window. Dealers need to...
Slaves to Mail

Slaves to Mail

Equity mining has relied on mail to kick off the process and finish it with a sales agent calling the customer. So many dealers have tried an equity mining solution with little consistent success because of these two failure points. The automotive industry has been...