Changing the Script on Equity Mining Leads

Changing the Script on Equity Mining Leads

When a new lead hits your CRM, does your BDC team ask the shopper if they are already a VIP customer with your dealership? How about a fresh up; do your salespeople ask? Up to 60% of service drive customers did not purchase their current vehicle from the servicing...
Mine the Service Drive Right!  The 4 components needed

Mine the Service Drive Right! The 4 components needed

The service drive is the most lucrative opportunity mining zone a dealership can tap. This vein of gold is built on customers who are already comfortable with the dealership because they’re trusting their vehicle to be maintained properly and paying for this...
Guide: How to Mine the Service Drive

Guide: How to Mine the Service Drive

Regardless of slim new car inventories, Service Drive Equity Mining is an ongoing practice every dealer should be partaking in. You can get your guide on the 5 ways to Mine the Service Drive that contains the 3 Keys to Automating Service Drive Equity Mining by...
Ah, Push it…Push it good

Ah, Push it…Push it good

The goal of marketing is to push a compelling message to the right person at the right time and then pull a signal of their interest back.  It is all about the push/pull.  When your customers are pushing their interests to you, with less effort on your team having to...