Oct 26, 2021 | Equity Mining, FRIKINtech, Marketing
The goal of marketing is to push a compelling message to the right person at the right time and then pull a signal of their interest back. It is all about the push/pull. When your customers are pushing their interests to you, with less effort on your team having to...
Sep 16, 2021 | Equity Mining, FRIKINtech, Marketing
Tapping the service drive as a source of sales leads is nothing new to car dealers. Most stores have tried some flavor of:The green pea has stood outside in the early morning sun with a steaming hot Dunkin Donuts coffee awkwardly greeting customers who just want...
Apr 7, 2020 | CRM, FRIKINtech, Lead Response, Marketing, Websites
As hard-hitting COVID-19 was on the world it did not cripple online car shoppers. As more manufacturers launched more compelling incentives and quarantining measures prevented showrooms full of ups, people went online. The above graph shows the engagement rate, by...
Nov 6, 2018 | Marketing, Security, Websites
Since May of 2018 we have had to hit “accept” on everything we touch online. Talk about annoying. Aside from that it is a show of how flat the world is online. European legislation is now legislating in America. But don’t get too bent out of...
