May 18, 2023 | Equity Mining, Marketing
The average age of vehicles on American roads passed 12.5 years old this month. This time last year, cars were 12.2 years old on average. There are now 122 million vehicles older than ten years cruising around. This is due to tight new car supply and inflation in new...
May 9, 2023 | Equity Mining, Marketing
It is amazing what customers will do when they know something exists. It is also amazing how much dealers assume because we live the car life daily. Customers don’t know you buy cars. And you think every customer knows you will buy cars off the...
Feb 15, 2023 | Equity Mining, FRIKINtech, Marketing
We already know texting garners immediate responses and is the most-trusted form of communication. Virtually every text is read. Do you know how much stronger it is than mail and email? We have a white paper with that answer: https://frkn.tech/equityMiningSMS...
Feb 9, 2023 | Equity Mining, Marketing
If you were ever wondering how people respond to automated offers to buy/trade their car, we can now say only 1% respond outside of the directions. The biggest thing they do is misspell. After that, curiosity gets the better of these cats as they ask to...
Oct 26, 2021 | Equity Mining, FRIKINtech, Marketing
The goal of marketing is to push a compelling message to the right person at the right time and then pull a signal of their interest back. It is all about the push/pull. When your customers are pushing their interests to you, with less effort on your team having to...
Sep 16, 2021 | Equity Mining, FRIKINtech, Marketing
Tapping the service drive as a source of sales leads is nothing new to car dealers. Most stores have tried some flavor of:The green pea has stood outside in the early morning sun with a steaming hot Dunkin Donuts coffee awkwardly greeting customers who just want...
