May 16, 2024 | Desking, Digital Retail, Marketing, Websites
When the FTC originally introduced its new rules for how car payments and vehicle pricing are quoted and advertised, there was incredible pushback. They listened to the feedback and changed things to become the CARS Rules (Combating Auto Retail Scams). In January of...
Apr 29, 2024 | Desking, FRIKINtech, Marketing, Websites
When the FTC announced its CARS rules, FRIKINtech was glad to see that very little modification was needed to comply with the new level of transparency the FTC was pushing. But that didn’t stop us from taking things further! We took the call as an opportunity to...
Feb 27, 2024 | Data Mining, Equity Mining, Marketing, Service Drive
Marketing works when you hit the right customer at the right time with the right message. In 2023, many curious customers out there wanted to dive into what they could do next with their cars. We processed millions of repair orders, leases nearing expiration, loans in...
Feb 9, 2024 | Data Mining, Equity Mining, Marketing, Service Drive
retention | rəˈtenSHən | noun the continued possession, use, or control of something: the retention of deposits by landlords remains an issue. the action of absorbing and continuing to hold a substance: the...
Jan 11, 2024 | Equity Mining, Marketing, Service Drive
This is the first of a few posts I plan to do on 2023 statistics from our data. Between analyzing dealers’ sold & service databases and how customers engage, there are some really cool metrics to share. We have completed the initial stuff and are now in the...
Jan 2, 2024 | CRM, Equity Mining, Finance & Insurance, FRIKINtech, Marketing, Service Drive, Websites
The CARS rule’s approach by the FTC was announced on December 12th, 2023. You can read the FTC’s announcement of the CARS rule here. According to the FTC, the main areas they are concerned with are, as cited directly from the FTC: No...
