Service is inconvenient – Sales is convenient

Service is inconvenient – Sales is convenient

The average age of vehicles on American roads passed 12.5 years old this month. This time last year, cars were 12.2 years old on average. There are now 122 million vehicles older than ten years cruising around. This is due to tight new car supply and inflation in new...
Customers do not know you buy cars

Customers do not know you buy cars

It is amazing what customers will do when they know something exists. It is also amazing how much dealers assume because we live the car life daily. Customers don’t know you buy cars. And you think every customer knows you will buy cars off the...
Customer Text Responses from 2022

Customer Text Responses from 2022

If you were ever wondering how people respond to automated offers to buy/trade their car, we can now say only 1% respond outside of the directions. The biggest thing they do is misspell. After that, curiosity gets the better of these cats as they ask to...
Ah, Push it…Push it good

Ah, Push it…Push it good

The goal of marketing is to push a compelling message to the right person at the right time and then pull a signal of their interest back.  It is all about the push/pull.  When your customers are pushing their interests to you, with less effort on your team having to...