May 12, 2025 | Data Mining, Equity Mining, Service Drive
Who wants to go to an auction to compete for expensive used cars? Yes, it must happen, but are you also acquiring used cars from your service drive? Too many dealers have tried and failed at approaching their service customers. That’s because they rely on people...
Apr 28, 2025 | CRM, Data Mining, Virtual BDC
I got started with Internet leads in 2001. Back then, you were on an island and had to figure things out on your own. If you’re doing it well, you’d need more Internet managers or a Business Development Center (BDC). Fortunately, we got to that point at...
Apr 26, 2025 | Data Mining, Equity Mining, Service Drive
The dealership service drive isn’t just one of your best profit centers—it’s a sales lead generator waiting to be optimized. With 21.7% of new vehicle buyers actively using dealer service departments, transforming routine visits into vehicle acquisition and upgrade...
Apr 14, 2025 | Data Mining, Equity Mining, FRIKINtech, Service Drive
We are in a loyalty crisis. The benchmark that 35% of your monthly sales should come from people who have spent a dollar with you is far from achieved. In 2024 and into 2025, loyalty rates are hovering in the low 20% territory. Dealers who were religiously seeing 30...
Mar 13, 2025 | Data Mining, Service Drive
I made it up – gotta admit that. But I didn’t just pull it out of my… hat. My wife’s older SUV used to cost us roughly $1,500 in annual repairs. Financially, that equated to $125 in “monthly payments” on that car we held the title...
Mar 13, 2025 | Data Mining, Service Drive
What is conquesting the service drive? Conquesting service refers to converting service customers—those who did not purchase their vehicle from a particular dealership—into potential sales leads. This approach is vital for dealerships looking to expand their customer...
