If I were building a dealership BDC today

If I were building a dealership BDC today

I got started with Internet leads in 2001. Back then, you were on an island and had to figure things out on your own. If you’re doing it well, you’d need more Internet managers or a Business Development Center (BDC). Fortunately, we got to that point at...
How big is the service conquesting opportunity?

How big is the service conquesting opportunity?

What is conquesting the service drive? Conquesting service refers to converting service customers—those who did not purchase their vehicle from a particular dealership—into potential sales leads. This approach is vital for dealerships looking to expand their customer...