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Why wait for a manager?

Why wait for a manager?

Feb 7, 2019 | Desking

The archaic practice of lassoing a car shopper into the showroom and making them wait while the over-caffeinated salesperson scampers back and forth to the great and powerful Oz for price and payment negotiations… well… it sucks! You need a better pencil tool....

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  • Service is inconvenient – Sales is convenient
  • Customers do not know you buy cars
  • Target the cars you want
  • White Paper: Texting Service Customers with Equity Offers
  • Customer Text Responses from 2022

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Our Opinions

Service is inconvenient – Sales is convenient

Service is inconvenient – Sales is convenient

The average age of vehicles on American roads passed 12.5 years old this month. This time last year, cars were 12.2 years old on average. There are now 122 million vehicles older than ten years cruising around. This is due to tight new car supply and inflation in new...

Customers do not know you buy cars

Customers do not know you buy cars

It is amazing what customers will do when they know something exists. It is also amazing how much dealers assume because we live the car life daily. Customers don't know you buy cars. And you think every customer knows you will buy cars off the street.   I...

Target the cars you want

Target the cars you want

For too long, dealers have been data mining solely on what customers they can hit. With average sold databases of 22,000 customers and 1,100 service repair orders closing each month, there are too many customers to hit in a single 30-day window. Dealers need to...

White Paper:  Texting Service Customers with Equity Offers

White Paper: Texting Service Customers with Equity Offers

We already know texting garners immediate responses and is the most-trusted form of communication. Virtually every text is read. Do you know how much stronger it is than mail and email? We have a white paper with that answer: https://frkn.tech/equityMiningSMS <--...