car dealer pencil tool

Easily convert service appointments into sales opportunities

Who wants to go to an auction to compete for expensive used cars? Yes, it must happen, but are you also acquiring used cars from your service drive? Too many dealers have tried and failed at approaching their service customers. That's because they rely on people too...

If I were building a dealership BDC today

I got started with Internet leads in 2001. Back then, you were on an island and had to figure things out on your own. If you're doing it well, you'd need more Internet managers or a Business Development Center (BDC). Fortunately, we got to that point at Checkered Flag...

Unlocking Sales Gold in Your Service Drive with Automation, a VIP Experience and Objection-Busting Solutions

The dealership service drive isn’t just one of your best profit centers—it’s a sales lead generator waiting to be optimized. With 21.7% of new vehicle buyers actively using dealer service departments, transforming routine visits into vehicle acquisition and upgrade...

Salespeople don’t care about customer loyalty

We are in a loyalty crisis. The benchmark that 35% of your monthly sales should come from people who have spent a dollar with you is far from achieved. In 2024 and into 2025, loyalty rates are hovering in the low 20% territory. Dealers who were religiously seeing 30...

Why wait for a manager?

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