Everyone and their brother has sold cars. At least that’s what it seems like getting calls from all these vendors. “I sold cars too!” is heard all too often. Then they follow it up with “I know what you’re going through.”


If you were so good at being a dealer then why are you a vendor? Can I call your old boss and ask them how strong you were when you were a dealer?

Chances are you’re speaking to an automotive reject. Someone who wasn’t great in the store. Someone who got promoted beyond his capabilities. Someone who is now trying another side of the business, but is bringing that same level of incompetance to the vendor gig.

At FRIKINtech we sniff these people out quickly. And we don’t have time for them. You shouldn’t either.


  • All your cars penciled every day with multiple lenders, taxes, fees, and incentives for leases, loans, and cash purchases
  • Real-time visibility into customer motivations
  • 4x more engagement with your customers



  • BDC to start the lead engagement
  • Enhances your Internet department’s efficiency
  • Operates 7 days a week



  • Payments on your website
  • Engage shoppers on VLPs & VDPs
  • Best payments are found daily without you lowering your price


Places where illumiQUOTE has been installed

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