Wall’s Ford in Massachusetts saw immediate results with SERVICEiQ in their first month!
SERVICEiQ’s automation launched on Wall’s Ford’s service drive on August 3rd, 2022. 2,938 service repair orders were processed, with 82% being customers with good data. The rest were internal repair orders or fleet work. 51% of those customers were eligible for an equity offer.
Wall’s Ford performance began at their service writer’s ability to capture a good email address and/or cell phone number. Through their efforts, a digital equity trade or sell offer was presented to 63% of all eligible customers, resulting in 180 fresh leads for the sales department to work.
The automation of SERVICEiQ enables Wall’s Ford to skip all the traditional equity mining steps, which is another major measure of their success.