If you were ever wondering how people respond to automated offers to buy/trade their car, we can now say only 1% respond outside of the directions.

The biggest thing they do is misspell. After that, curiosity gets the better of these cats as they ask to “Unstop” their prior sent “STOP” to actually see the offer. It really drops off from there.

Our favorite takeaway from reviewing over 500,000 texts is the positivity! Sure, there are some negative Nancy’s out there, but they’re the minority.

Read our whitepaper on the advantages of texting over email and mail.