FRIKINtech Joins CDK Global Partner Program

Williston, VT April 25th, 2022 – FRIKINtech, Inc. today announced that it has become a participant in the CDK Global Partner Program . As a member of one of the largest third-party partner programs in the industry, FRIKINtech is now part of a marketplace of applications and integrations that CDK Global, Inc . (Nasdaq: CDK), a leading enabler of end-to-end automotive commerce, developed to help automotive dealers succeed.

IllumiQUOTE, the proprietary customer engagement engine created by FRIKINtech, allows the dealership to configure every financial scenario of the car buying and selling process that is unique to individual rooftops. SERVICEiQ is a customer-facing product that allows customers to know the exact equity position of their current vehicle.
“Integrating CDK’s DMS feed into our SERVICEiQ equity mining solution was one of the smoothest integrations we have ever done!  CDK dealers can now sit back and watch the full power of automation deliver equity offers to the right customers after every service visit,” says Alex Snyder, FRIKINtech CEO. 
“We’re very pleased to introduce FRIKINtech as the newest member of the CDK Global Partner Program,” said Sandy Orlando, Senior Vice President, Data and Fortellis, CDK Global. “FRIKINtech is a welcome addition to our vibrant program that provides dealers with a range of partner choices and the assurance that their programs can be seamlessly integrated with our applications.”
The CDK Global Partner Program provides its partners with access to a diverse CDK ecosystem through the ability to integrate with a range of CDK applications, as well as with CDK dealers and third-party websites.
About the CDK Global Partner Program
The CDK Partner Program now numbers more than 575 partner companies and 995 unique applications auto dealers can use to run their businesses. As part of the CDK ecosystem, the CDK Partner Program provides data, workflow integration, and intelligent insights to a wide range of third parties, OEMs, and dealers. For a full list of partners and applications available through the program, visit .

About CDK Global
With approximately $2 billion in revenues, CDK Global (NASDAQ: CDK) is a leading provider of retail technology and software as a service (SaaS) solutions that help dealers, and auto manufacturers run their businesses more efficiently, drive improved profitability and create frictionless purchasing and ownership experiences for consumers. Today, CDK serves over 15,000 retail locations in North America. For more information, visit

About FRIKINtech
Removing FRIKTION for car dealers and car buyers is why FRIKINtech is short for FRIKTIONLESS technologies.  Dealers do not need to log into another tool to engage the right customers at the right time. IllumiQUOTE is the proprietary customer engagement engine of FRIKINtech. Dealerships configure the software to their unique business needs, and customers engage through the customer-facing products of SALESiQ, SERVICEiQ, or EQUITYiQ full automation.  When customers are ready to talk to the dealership sales team, their digital body language is delivered directly into the dealer’s CRM of choice.  Making sure dealers do not feel the FRIKTION with technology is a major change in the way tech has been made for dealers.  FRIKINtech is here to flip all the old models on their heads.
FRIKINtech Media Contact:
Spencer Beckstead
CDK Global Media Contact:
Tony Macrito

Written on May 4, 2022

Written by FRIKIN tech

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