Customers are the devil! .…said by no salesperson ever.

Only 2% of customers try to abuse the dealer’s programs and goodwill.  That means 2% of your customers will send your quotes directly to your competition and it the same reason why the majority of your customers are not walking in the door with your competitors’ quotes for you to beat.  These two percenters are going to take your printed buyers order or forward that email along no matter how you deliver the numbers to them.

Customers aren’t as “two-faced” as we sometimes think.