A Tin Hat Opinion

How to Disrupt Your Market: 2021 Lead Responses

Written by Christine Plunkett

Written on March 25, 2021

We’re kicking off our message series about how to disrupt your market using a simple message everywhere. From your advertisements, to your lead responses, on your website, in your automotive BDC, and in your showroom.

Step 1 is How to Respond to an Internet Lead in 2021 – most importantly, let’s start with how NOT to. The old school tactics just don’t work as well as they used to. You might occassionally get lucky and “just get them in the door,” but in general, we’re a lot more picky. We have a lot less free time than we used to have, at least it seems that way.

We want quick answers to our most important questions and we want them relatively painlessly. We don’t want to talk to someone on the phone. We don’t want to have to have a back-and-forth conversation with someone to get answers.

The two most important questions that all automotive internet leads have are:

  1. Is the vehicle I like available at you store?
  2. How much will it cost me?

We assume that every car shopper wants this information even if they don’t say so in the notes section of the lead form. And we ANSWER IT in the first quality response.

Read more about How to Respond to an Automotive Internet Lead in 2021

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