Apr 13, 2023 | Data Mining, Equity Mining, Marketing
For too long, dealers have been data mining solely on what customers they can hit. With average sold databases of 22,000 customers and 1,100 service repair orders closing each month, there are too many customers to hit in a single 30-day window. Dealers need to...
Feb 15, 2023 | Data Mining, Equity Mining, FRIKINtech, Marketing
We already know texting garners immediate responses and is the most-trusted form of communication. Virtually every text is read. Do you know how much stronger it is than mail and email? We have a white paper with that answer: https://frkn.tech/equityMiningSMS...
Feb 9, 2023 | Data Mining, Equity Mining, Marketing, Service Drive
If you were ever wondering how people respond to automated offers to buy/trade their car, we can now say only 1% respond outside of the directions. The biggest thing they do is misspell. After that, curiosity gets the better of these cats as they ask to...
Jan 20, 2023 | Data Mining, Digital Retail, FRIKINtech, Marketing
This article was published in Auto Remarketing Older Cars, More Inventory Woes and Rethinking Digital Retailing: What’s in Store in 2023 We’re finally emerging from one of the strangest times in automotive retail history. The onset of the COVID pandemic brought...
Jan 18, 2023 | Data Mining, Equity Mining, FRIKINtech, Marketing, Service Drive
We brought SERVICEiQ (sends equity offers to service customers daily) to market in late Q4 of 2021, so 2022 was the year for it to ramp. EQUITYiQ (sends equity offers to previously sold customers daily) launched in Q4 of 2022 and is beginning to ramp now. Both...
Nov 16, 2022 | Data Mining, Equity Mining, FRIKINtech, Marketing
EQUITYiQ automatically mines for customers and releases burden from dealers to focus on the sale – not farming through cold calls. WILLISTON, VT (Nov. 11, 2022) – FRIKINtech, the leading provider of automotive dealer engagement technology, launched EQUITYiQ – a...