Jan 13, 2022 | Data Mining, Equity Mining, Marketing, Service Drive
Regardless of slim new car inventories, Service Drive Equity Mining is an ongoing practice every dealer should be partaking in. You can get your guide on the 5 ways to Mine the Service Drive that contains the 3 Keys to Automating Service Drive Equity Mining by...
Dec 9, 2021 | CRM, Data Mining, Lead Response, Marketing, Service Drive
Obviously it does or I wouldn’t write this article. So you can say “duh” to me. You can expand that “duh” by adding “automation ensures every lead gets a quote to engage with.” Humans tend to overthink which leads should get a...
Oct 26, 2021 | Equity Mining, FRIKINtech, Marketing
The goal of marketing is to push a compelling message to the right person at the right time and then pull a signal of their interest back. It is all about the push/pull. When your customers are pushing their interests to you, with less effort on your team having to...
Oct 20, 2021 | Desking, Digital Retail, Marketing, Websites
Do you know what your dealership website is saying to customers? If you have a finance calculator you are telling customers the wrong thing! You are creating another channel of friction for your customer. TLDR: turn off the finance calculator on your website. Most...
Sep 16, 2021 | Equity Mining, FRIKINtech, Marketing, Service Drive
Tapping the service drive as a source of sales leads is nothing new to car dealers. Most stores have tried some flavor of:The green pea has stood outside in the early morning sun with a steaming hot Dunkin Donuts coffee awkwardly greeting customers who just want...
May 4, 2021 | CRM, Digital Retail, Email, FRIKINtech, Lead Response, Marketing, Websites
We are all feeling the pinch from inventory shortages in automotive retail. With less cars to show and trouble filling orders, car dealers are having a tough time right now. It is more important than ever for car dealers to have a simple way to determine which...
