Jan 31, 2025 | Data Mining, Equity Mining, Marketing
The Trade-In Timing Trend Recent data indicates that consumers who purchased a vehicle are increasingly looking to trade it in approximately 24 months after their purchase. They casually re-enter the market after making their 18th payment. It takes them up to 6 months...
Jan 29, 2025 | Data Mining
Improving Customer Loyalty in Car Sales In the competitive landscape of car sales, customer loyalty is a crucial metric that can significantly impact a dealer’s success. Currently, car dealers are experiencing a loyalty rate of only 23% from customers who either...
Jan 20, 2025 | Data Mining
I had the best Used Car Manager when I first started selling cars. Mike Jobson was his name and his way of stating the cold truths of the car business have stuck with me for three decades. When a fresh up was on the lot, but nobody had gotten to them, Mike would yell...
Mar 26, 2024 | Data Mining, Equity Mining, FRIKINtech, Service Drive
FRIKINtech has completed the certification process in the Reynolds Certified Interface (RCI) Program. Certification in the RCI Program helps ensure safe, secure, and reliable data transfer between SERVICEiQ, EQUITYiQ, INSURANCEiQ, and our Mail products for Reynolds...
