May 22, 2025 | Equity Mining, FRIKINtech, Service Drive
This is for you if you have a service department at your dealership! FRIKINtech has launched a full canvas of technologies to empower your team to get more leads on cars you can buy from your service customers. Before the customer arrives for service A pre-service...
Apr 26, 2025 | Data Mining, Equity Mining, Service Drive
The dealership service drive isn’t just one of your best profit centers—it’s a sales lead generator waiting to be optimized. With 21.7% of new vehicle buyers actively using dealer service departments, transforming routine visits into vehicle acquisition and upgrade...
Apr 14, 2025 | Data Mining, Equity Mining, FRIKINtech, Service Drive
We are in a loyalty crisis. The benchmark that 35% of your monthly sales should come from people who have spent a dollar with you is far from achieved. In 2024 and into 2025, loyalty rates are hovering in the low 20% territory. Dealers who were religiously seeing 30...
Feb 26, 2025 | Data Mining, Equity Mining, FRIKINtech, Marketing, Service Drive
See the Benchmarks One of my favorite times of year is looking at all the stats we track for an annual benchmark on customer engagement with our products and dealers. 2024 is a special year for this as we developed a deeper view of the customer. In years prior, we...
Jan 31, 2025 | Data Mining, Equity Mining, Marketing
The Trade-In Timing Trend Recent data indicates that consumers who purchased a vehicle are increasingly looking to trade it in approximately 24 months after their purchase. They casually re-enter the market after making their 18th payment. It takes them up to 6 months...
