May 22, 2025 | FRIKINtech, Service Drive
With Total Service Acquisition Control, you can consistently generate leads from your own service drive and get more used cars for your front line! It is perfect for any dealership that does not have an easy acquisition process. This simplifies acquisition...
May 22, 2025 | Equity Mining, FRIKINtech, Service Drive
This is for you if you have a service department at your dealership! FRIKINtech has launched a full canvas of technologies to empower your team to get more leads on cars you can buy from your service customers. Before the customer arrives for service A pre-service...
May 12, 2025 | Data Mining, Equity Mining, Service Drive
Who wants to go to an auction to compete for expensive used cars? Yes, it must happen, but are you also acquiring used cars from your service drive? Too many dealers have tried and failed at approaching their service customers. That’s because they rely on people...
Apr 28, 2025 | CRM, Data Mining, Virtual BDC
I got started with Internet leads in 2001. Back then, you were on an island and had to figure things out on your own. If you’re doing it well, you’d need more Internet managers or a Business Development Center (BDC). Fortunately, we got to that point at...
Apr 26, 2025 | Data Mining, Equity Mining, Service Drive
The dealership service drive isn’t just one of your best profit centers—it’s a sales lead generator waiting to be optimized. With 21.7% of new vehicle buyers actively using dealer service departments, transforming routine visits into vehicle acquisition and upgrade...
Apr 14, 2025 | Data Mining, Equity Mining, FRIKINtech, Service Drive
We are in a loyalty crisis. The benchmark that 35% of your monthly sales should come from people who have spent a dollar with you is far from achieved. In 2024 and into 2025, loyalty rates are hovering in the low 20% territory. Dealers who were religiously seeing 30...
Apr 14, 2025 | FRIKINtech
June 2025 marks my 15th anniversary as a vendor. From 1989 to May 2020, I was a car dealer (21 years for those who don’t like math). One thing the car business teaches you is how hard it is to pay the bills on commissions from the general public. People are...
Mar 26, 2025 | CRM, Email, Lead Response, Marketing
We have used our many years of answering leads in a car dealership to develop email templates that any dealer can plug into the CRM or send manually. These free email templates are available to anyone looking for fresh ideas and new ways of engaging their internet...
Mar 13, 2025 | Data Mining, Service Drive
I made it up – gotta admit that. But I didn’t just pull it out of my… hat. My wife’s older SUV used to cost us roughly $1,500 in annual repairs. Financially, that equated to $125 in “monthly payments” on that car we held the title...
Mar 13, 2025 | Data Mining, Service Drive
What is conquesting the service drive? Conquesting service refers to converting service customers—those who did not purchase their vehicle from a particular dealership—into potential sales leads. This approach is vital for dealerships looking to expand their customer...
