Mar 26, 2024 | Data Mining, Equity Mining, FRIKINtech, Service Drive
FRIKINtech has completed the certification process in the Reynolds Certified Interface (RCI) Program. Certification in the RCI Program helps ensure safe, secure, and reliable data transfer between SERVICEiQ, EQUITYiQ, INSURANCEiQ, and our Mail products for Reynolds...
Feb 28, 2024 | Data Mining, Equity Mining, Service Drive
What’s the best way to end a series on stats from 2023? ROI of course! For dealers utilizing FRIKINtech’s automations to mine their service drive, mine their sold database, show payments on their website, respond to internet leads with payment quotes,...
Feb 27, 2024 | Data Mining, Equity Mining, Marketing, Service Drive
Marketing works when you hit the right customer at the right time with the right message. In 2023, many curious customers out there wanted to dive into what they could do next with their cars. We processed millions of repair orders, leases nearing expiration, loans in...
Feb 20, 2024 | Data Mining, Equity Mining, Service Drive
As of May 2023, vehicle repair prices had already jumped 23% over 2022. The cost of maintenance is one of the most inflationary things consumers are experiencing. It is just behind healthcare increases. The increased inflation rate wasn’t the full cause of these...
Feb 9, 2024 | Data Mining, Equity Mining, Marketing, Service Drive
retention | rəˈtenSHən | noun the continued possession, use, or control of something: the retention of deposits by landlords remains an issue. the action of absorbing and continuing to hold a substance: the...
Feb 5, 2024 | Data Mining, Equity Mining, FRIKINtech, Service Drive
Inception, the movie, placed ideas into characters’ heads designed to motivate those characters to take a single action. Inception is an odd topic. We don’t think about it because we are so focused on the shopper who is already in the market to buy a car....
Jan 17, 2024 | Data Mining, FRIKINtech
You can’t sell a car without an engaged shopper. Kris Cox (CEO of Cox Automotive Group) With all the recent DealerRefresh conversations on making dealership websites better by reducing the amount of lead-gating clutter tools, I figured the 2nd stats drop from...
Jan 11, 2024 | Equity Mining, Marketing, Service Drive
This is the first of a few posts I plan to do on 2023 statistics from our data. Between analyzing dealers’ sold & service databases and how customers engage, there are some really cool metrics to share. We have completed the initial stuff and are now in the...
Jan 2, 2024 | CRM, Equity Mining, Finance & Insurance, FRIKINtech, Marketing, Service Drive, Websites
The CARS rule’s approach by the FTC was announced on December 12th, 2023. You can read the FTC’s announcement of the CARS rule here. According to the FTC, the main areas they are concerned with are, as cited directly from the FTC: No...
Sep 20, 2023 | CRM, Marketing, Virtual BDC
How’s your dealership phone up game? If you’ve followed along this far, you’re either realizing there’s some truth to this math or you’re just amused to see where this is going next. Let’s recap the last 5 parts: Every lead you get comes from your...
