Damn your Finance Calculator!

Damn your Finance Calculator!

Do you know what your dealership website is saying to customers? If you have a finance calculator you are telling customers the wrong thing! You are creating another channel of friction for your customer. TLDR: turn off the finance calculator on your website. Most...
Empower your people

Empower your people

Studies have shown that employees who feel empowered are happier, healthier and stay at their place of employment longer. The same can be said when shoppers feel empowered; they are happier and will likely give you repeat business and great word of mouth referrals. So...
Pulling Deals Outta Thin Air

Pulling Deals Outta Thin Air

Most car dealers have between 500-1500 contacts in their CRM marked dead & lost. They also have a bunch of customers marked SOLD, well, hopefully. All three of those designations mean that no one at the dealership is actively following up to sell that contact a...
Staahhp! Everyone hates questions

Staahhp! Everyone hates questions

I donโ€™t care if it’s your toddler, your spouse, or your boss, NO ONE likes to be asked a million questions in rapid fire succession. So why does every digital retail tool instantly slap the customer in the face with a barrage of questions?  Got me. ๐Ÿคทโ€โ™€๏ธ...
SpinCar integration with FRIKINtech’s SALESiQ

SpinCar integration with FRIKINtech’s SALESiQ

Why stop at still images when you can feature your new and used inventory with engaging, interactive, and FUN SpinCar functionality? With more automotive customers shopping online than ever before, it has become increasingly important to offer dealers a way to...
๐Ÿ’ The Most Elegant Cherry-Pick from FRIKINtech

๐Ÿ’ The Most Elegant Cherry-Pick from FRIKINtech

Any dealer who says they donโ€™t cherry pick through their leads to find the best/easiest to close customers, is lying. We all do it. Work smart, not hard, right? โ€˜Til now there hasnโ€™t been a simple way to identify the lowest funnel automotive sales leads. We all...
How to Disrupt Your Market: 2021 Lead Responses

How to Disrupt Your Market: 2021 Lead Responses

We’re kicking off our message series about how to disrupt your market using a simple message everywhere. From your advertisements, to your lead responses, on your website, in your automotive BDC, and in your showroom. Step 1 is How to Respond to an Internet Lead...
FRIKINtech Wins the Disruptor Award at 2021 AWAs

FRIKINtech Wins the Disruptor Award at 2021 AWAs

For over a decade, the Automotive Website Awards have been a benchmark in the auto industry for innovative products in technology, design, search marketing, social media, and digital retailing. We’re pretty FRIKIN proud to be on the recipient list again this...