FTC Ready Payments

FTC Ready Payments

When the FTC originally introduced its new rules for how car payments and vehicle pricing are quoted and advertised, there was incredible pushback. They listened to the feedback and changed things to become the CARS Rules (Combating Auto Retail Scams). In January of...
Return on Investment in 2023

Return on Investment in 2023

What’s the best way to end a series on stats from 2023? ROI of course! For dealers utilizing FRIKINtech’s automations to mine their service drive, mine their sold database, show payments on their website, respond to internet leads with payment quotes,...
Return on Investment in 2023

Offer reactions in 2023

Marketing works when you hit the right customer at the right time with the right message. In 2023, many curious customers out there wanted to dive into what they could do next with their cars. We processed millions of repair orders, leases nearing expiration, loans in...
Return on Investment in 2023

Service Drive Spending in 2023

As of May 2023, vehicle repair prices had already jumped 23% over 2022. The cost of maintenance is one of the most inflationary things consumers are experiencing. It is just behind healthcare increases. The increased inflation rate wasn’t the full cause of these...
Return on Investment in 2023

Engagement Stats from 2023

You can’t sell a car without an engaged shopper. Kris Cox (CEO of Cox Automotive Group) With all the recent DealerRefresh conversations on making dealership websites better by reducing the amount of lead-gating clutter tools, I figured the 2nd stats drop from...
Return on Investment in 2023

Equity Stats from 2023

This is the first of a few posts I plan to do on 2023 statistics from our data. Between analyzing dealers’ sold & service databases and how customers engage, there are some really cool metrics to share. We have completed the initial stuff and are now in the...