For Immediate Release Market Scan and FRIKINtech’s partnership facilitates Prestige Volvo developing and delivering a completely transformed...
What the Haiken is going on at Prestige Volvo? New secret weapons for successful car dealers
While many car dealers have settled into the “new normal” (a phrase that should certainly die a fiery hot death along with “unprecedented” and “uncertain times”, we get it, stuff is weird), there is an underlying concern that our...
Autotrader, Cars.com, & Car Gurus: How to respond to your third party leads
So, what’s your strategy for responding to leads from Autotrader, Cars.com and Cargurus? Do you use the same first response template for all of your lead types? Well, here’s the rub. You’re probably not the only dealer getting a swing at these...
Sharks with FRIKIN laser beams on their heads
That’s what we want from our #2 employee, Christine Plunkett, as she takes the Marketing Director title. Being the second employee at FRIKINtech, Christine was integral in our early sales, marketing, and operations success. Her natural comfort with car dealers results...
Rick Gibbs named chairman of the FRIKINboard!
Rick Gibbs named chairman of the board at FRIKINtech, Inc., effective July 22nd, 2020. FRIKINtech is short for FRIKTIONLESS technologies and aimed at car dealers who want to automate transparency on their websites and in their CRMs.FRIKINtech is paramount to the...
What do Dealership, Gambling, and Porn websites have in common?
In 2001, I was handed the reigns to my dealer group’s website. Back then, showing a list of cars like a spreadsheet was a big deal. Photos? Ha! Those were untenable due to cost. Third parties weren’t much of a thing, but neither was the online shopping experience. The...
FRIKINtech Welcomes Jeff Dare & Chris Hunt
You might be starting to notice a pattern with our FRIKIN team. For starters, we subscribe to the TLC’s philosophy; We don’t want no scrubs. Our two newest gorillas are, once again, well-respected automotive professionals who’s reputations for...
Digital Retail is missing something: YOU
Every car deal involves numbers, the dollars and cents of the deal. When numbers are presented, customers react. This has been happening since the first car was sold. With current automotive digital retail tools, we lose the rudimentary act of gauging a...
I hate digital retailing (Part 2)
For Part Two (part one here), we must first acknowledge that car shoppers are irrational and emotional. More often than not, we make purchase decisions based on what looks good and feels cool instead of choosing vehicles with adequate comfort, decent gas mileage, and...
