Service is inconvenient – Sales is convenient

Service is inconvenient – Sales is convenient

The average age of vehicles on American roads passed 12.5 years old this month. This time last year, cars were 12.2 years old on average. There are now 122 million vehicles older than ten years cruising around. This is due to tight new car supply and inflation in new...
Customers do not know you buy cars

Customers do not know you buy cars

It is amazing what customers will do when they know something exists. It is also amazing how much dealers assume because we live the car life daily. Customers don’t know you buy cars. And you think every customer knows you will buy cars off the...
Target the cars you want

Target the cars you want

For too long, dealers have been data mining solely on what customers they can hit. With average sold databases of 22,000 customers and 1,100 service repair orders closing each month, there are too many customers to hit in a single 30-day window. Dealers need to...
Customer Text Responses from 2022

Customer Text Responses from 2022

If you were ever wondering how people respond to automated offers to buy/trade their car, we can now say only 1% respond outside of the directions. The biggest thing they do is misspell. After that, curiosity gets the better of these cats as they ask to...
SERVICEiQ wins AWA Award for Sales Process

SERVICEiQ wins AWA Award for Sales Process

Alex Snyder & Tom Harsha accepting the 2023 AWA Award for Sales Process in SERVICEiQ SERVICEiQ automates offers to customers who just had service done on their car to trade or sell that vehicle to the dealership. Unlike other data and equity mining solutions, no...
2023 Predictions for Car Dealers

2023 Predictions for Car Dealers

This article was published in Auto Remarketing Older Cars, More Inventory Woes and Rethinking Digital Retailing: What’s in Store in 2023  We’re finally emerging from one of the strangest times in automotive retail history. The onset of the COVID pandemic brought with...
What 2022 stats taught FRIKINtech

What 2022 stats taught FRIKINtech

We brought SERVICEiQ (sends equity offers to service customers daily) to market in late Q4 of 2021, so 2022 was the year for it to ramp. EQUITYiQ (sends equity offers to previously sold customers daily) launched in Q4 of 2022 and is beginning to ramp now. Both...
Introducing EQUITYiQ equity mining

Introducing EQUITYiQ equity mining

Let the trumpets blow, and the drums start rolling… EQUITYiQ is in da house! No cold-calling customers requiredNo logins requiredNo static mail offers required When you give customers a dynamic offer they can interact with, everything changes! Mail, email, and...