SERVICEiQ wins AWA Award for Sales Process

SERVICEiQ wins AWA Award for Sales Process

Alex Snyder & Tom Harsha accepting the 2023 AWA Award for Sales Process in SERVICEiQ SERVICEiQ automates offers to customers who just had service done on their car to trade or sell that vehicle to the dealership. Unlike other data and equity mining solutions, no...
2023 Predictions for Car Dealers

2023 Predictions for Car Dealers

This article was published in Auto Remarketing Older Cars, More Inventory Woes and Rethinking Digital Retailing: What’s in Store in 2023  We’re finally emerging from one of the strangest times in automotive retail history. The onset of the COVID pandemic brought with...
What 2022 stats taught FRIKINtech

What 2022 stats taught FRIKINtech

We brought SERVICEiQ (sends equity offers to service customers daily) to market in late Q4 of 2021, so 2022 was the year for it to ramp. EQUITYiQ (sends equity offers to previously sold customers daily) launched in Q4 of 2022 and is beginning to ramp now. Both...
Introducing EQUITYiQ equity mining

Introducing EQUITYiQ equity mining

Let the trumpets blow, and the drums start rolling… EQUITYiQ is in da house! No cold-calling customers requiredNo logins requiredNo static mail offers required When you give customers a dynamic offer they can interact with, everything changes! Mail, email, and...
Slaves to Mail

Slaves to Mail

Equity mining has relied on mail to kick off the process and finish it with a sales agent calling the customer. So many dealers have tried an equity mining solution with little consistent success because of these two failure points. The automotive industry has been...
Nyle Maxwell success with FRIKINtech

Nyle Maxwell success with FRIKINtech

“The partnership with FRIKINtech has been nothing but remarkable,” said Thomas Eggers, Platform Digital Director at Nyle Maxwell Automotive and Stellantis National Dealer Council Member. Thomas was on a mission to find a solution that integrated with the dealership’s...
Why is 2022 customer loyalty so low in the service drive?

Why is 2022 customer loyalty so low in the service drive?

FRIKINtech did its first deep-dive into a data comparison of closed service repair orders and historical sales to find 19.1% of customers in the service drive bought that car from that same dealership. That article can be found here and on DealerRefresh. Why is this...
Service is a bigger opportunity than you think

Service is a bigger opportunity than you think

As we approach the 1st anniversary of SERVICEiQ, we have learned a ton, but the biggest surprise just dropped on my lap. In conversations with a few data-driven dealer groups, they believed 60% of their service business was to customers who did not buy that car from...